Chief Brand and Marketing Officer

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Museum of Science, Boston

www.mos.org

Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.

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Who We Are 

As science and technology increasingly shape our lives, the Museum of Science strives to equip and inspire everyone to use science for the global good while keeping up with the pace of change.   Among the world’s largest science centers and New England’s most attended cultural institution, we engage nearly five million people a year – at Science Park and in museums around the world, in classrooms, and online. 

The Museum’s singular location connecting Boston and Cambridge puts us at the junction of some of the world’s most influential academic institutions and industries, local and state government, schools, and the public. Trusted by each sector, we are ideally positioned to convene, inspire, and create meaningful experiences for all.  Come join us on our mission to inspire a lifelong love of science in everyone and living our vision for a world where science belongs to each of us for the good of all of us. 

Overview 

The Museum of Science is evolving. Building on two centuries of excellence in public science learning, we are now positioned to exercise public science leadership in a world that needs us. This transformation requires a powerful voice—a leader who can articulate not only what we do, but who we are becoming. 

We are seeking a Chief Brand and Marketing Officer to shape and share the story of the Museum’s future, while extending our reach in the present. This is both a strategic and operational position at the intersection of brand, communications, philanthropy, public affairs, and mission clarity. The CBMO will be responsible for helping the world understand the powerful impact we can make in the world – locally, nationally, and globally. The CBMO will ensure that our voice elevates our brand, and that our brand is consistent across everything we do. 

Key Responsibilities 

Strategic Communications & Brand Leadership 

• Develop and lead an integrated communications strategy that conveys the Museum’s evolution from a regional science center to a global voice for science and the public. 

• Refine and advance the Museum’s new brand identity, positioning it as a trusted and transformative force in science, civic life, and culture. 

• Act as the Museum’s chief storyteller—translating our mission, programs, and aspirations into clear, inspiring, and consistent messages. 

• Ensure that the Museum’s flagship platform – 1 Science Park, Boston – reflects a consistent brand identity in its exhibits, programs, and public spaces. 

• Ensure that the Museum’s communications, memberships, and marketing efforts are effective, fully integrating visionary messaging while affirming existing stakeholders. 

Marketing & Membership 

• Oversee the Museum’s marketing and membership functions to ensure audience growth, revenue goals, and mission alignment. 

• Supervise both internal staff and external vendors to deliver high-impact, brand-consistent marketing campaigns across digital and traditional platforms. 

• Ensure marketing strategy supports institutional goals across attendance, membership, public programs, exhibitions, and digital engagement. 

• Deliver quarterly campaign calendars and performance reports across digital and traditional channels, optimizing based on ROI, engagement, and conversion data. 

• Set and meet quarterly KPIs for audience growth, ticket sales, program attendance, and earned media value in collaboration with Visitor Experience and Advancement. 

• Oversee quarterly membership drives and retention campaigns, tracking acquisition, churn, and lifetime value across segments. 

• Analyze and adjust marketing and membership strategies to optimize funnel performance—evaluating impressions, clicks, conversions, and renewals—adjusting strategy in real time to maximize impact. 

Institutional Advancement 

• Support fundraising by the Advancement and Executive teams through messaging, donor materials, and communications strategies that convey vision, credibility, and urgency. 

• Oversee executive communications, including speeches, op-eds, and public appearances by the President and other senior leaders. 

Audience Engagement & Public Impact 

• Harness the Museum’s 350M+ digital reach to elevate brand visibility, grow global audiences, and drive public engagement through bold storytelling, data-driven campaigns, and innovative digital marketing strategies. 

• Align messaging across platforms—from public programming and exhibits to digital channels and press outreach—to reflect a coherent and inspiring public voice. 

• Set quarterly benchmarks for digital engagement across web, email, social media, and video platforms; identify drivers and take corrective action as needed. 

• Develop and execute quarterly content plans across owned channels, ensuring message alignment and frequency targets are met. 

• Track and report on national and global audience reach quarterly; adjust messaging and targeting to expand underrepresented or priority audiences. 

Leadership & Management 

• Lead and grow a high-performing communication, membership and marketing team with expertise in media relations, brand, content, digital engagement, and storytelling that results in growing memberships and engagement onsite and online.  

• Effectively manage third party partners to ensure clear ROI and cost effectiveness. 

• Collaborate across departments to ensure communication and marketing efforts are strategic, timely, and aligned with institutional goals. 

• Lead strategy to position and deploy key senior leaders as global thought-leaders and ambassadors for the Museum and the field. 

• Establish quarterly OKRs for the communications, marketing, and membership teams; lead weekly standups and monthly reviews to ensure accountability and progress. 

• Monitor quarterly budget execution across all departments; manage vendor spend and resource allocation to stay on target. 

• Implement quarterly performance evaluations tied to team KPIs, providing coaching, recognition, and role clarity to ensure delivery of outcomes. 

What You will Bring 

Proven Executive Leadership 

A proven record of leading communications, marketing, and membership teams within mission-driven organizations. Experience managing multi-disciplinary teams, agency partners, and $2M+ budgets to deliver results that support institutional visibility, impact, and revenue. 

Strategic Thinking with Institutional Alignment 

Demonstrated ability to develop and implement integrated brand and communications strategies that advance an organization’s mission, public relevance, and long-term goals. Skilled in aligning messaging with programmatic, fundraising, and community engagement priorities. 

Brand Stewardship and Public Voice Development 

Experience shaping and managing public-facing brands in complex, nonprofit environments. Ability to steward a trusted institutional identity while innovating new audiences and evolving platforms—grounded in audience research and brand performance data. 

Marketing and Audience Growth in a Cultural Context 

Expertise in museum or nonprofit marketing, with a record of accomplishment driving measurable growth in attendance, ticket sales, memberships, and engagement. Proficiency in campaign strategy, digital marketing, content performance, and CRM-driven segmentation is important. 

Executive and Institutional Storytelling 

Exceptional storytelling skills across platforms and audiences—able to distill complex scientific or cultural content into accessible, inspiring narratives. Experience developing high-impact speeches, donor messaging, and executive communications that elevate institutional leadership. 

Cross-Functional Collaboration and Influence Experience collaborating across advancement, education, visitor experience, exhibitions, and programming to support shared goals. Adept at building trust and navigating complex workflows to deliver coordinated campaigns and cohesive public messaging. 

Media and Crisis Communications Expertise 

A steady, credible voice in both proactive media relations and high-stakes public response. Proven ability to manage press, protect institutional reputation, and communicate with clarity and transparency during moments of risk or urgency. 

Deep Commitment to Public Impact 

A demonstrated passion for public education, science literacy, and cultural access. Uses mission and equity as guiding principles to shape communications tone, campaign priorities, and community partnerships—serving audiences both locally and globally. 

How We Work-Our Values  

Everyone: We are everyone’s museum.  We pursue equity and celebrate every person for who they are.  We foster an inclusive environment in which we value and respect diversity. 

Service: We serve our colleagues and community.  We hold ourselves accountable to be a trustworthy public resource, and to support a sustainable, just and evidence-based future.  

Learning: We love learning.  We are curious about the world and want to share our joy and wonder with others.  We value open minds and recognize that everyone has more to explore, discover and create. 

Connection: We find strength in connections.  We collaborate across communities, organizations and disciplines to make science relevant and accessible to all. 

Boldness: We dream big.  We boldly push ourselves forward, pursuing new ideas and challenges.  We experiment and learn from our failures as we seek to inspire purpose, spark imagination and encourage hope.