Back to jobs
New

Senior Manager, Performance & Growth Marketing

Atlanta, GA

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

As a Senior Manager, Performance & Growth Marketing at The Weather Company, you will be the data-driven, strategic, and inherently curious architect of our cross-platform user acquisition engine. Joining the Audience Development department, you will hold total ownership over our presence in both the iOS and Android stores, serving as our go-to authority on app store strategy with the support of external performance agencies to execute your vision. This position begins with a highly tactical, hands-on role laying the technical foundation, naturally shifting toward high-level strategy as you build, hire, and lead a lean internal growth team.

The impact you'll make:

In this role, you will execute a comprehensive set of primary growth and acquisition responsibilities:

1. App Store Mastery & Funnel Optimization

  • Own the App Stores: Lead the organic and paid strategy for our iOS and Android store pages, ensuring our store presence is optimized to convert.
  • Tailor the User Journey: Know precisely when to deploy Custom Product Pages (CPPs) for iOS and Custom Store Listings (CSLs) for Android to match our ad creatives with the perfect store experience.
  • Leverage Landing Pages: Design, test, and deploy web landing pages to assist conversions, creating seamless web-to-app onboarding paths that turn casual web visitors into loyal subscribers.
  • Monitor Platform Shifts: Keep your radar tuned to the latest privacy updates, algorithmic changes, and feature releases from Apple and Google so our strategies never fall behind.

2. Performance Marketing & Agency Management

  • Build the Foundation: Establish a scalable, repeatable paid acquisition playbook across programmatic, search, and social channels—with a heavy emphasis on Meta, TikTok, and YouTube.
  • Direct External Agencies: Act as the primary strategic partner for our external media-buying agency, maintaining accountability for their delivery, optimization frameworks, and spend efficiency.
  • Focus on LTV Barometers: Look past temporary surface-level spikes in cheap clicks or installs. Your success will be measured on your ability to acquire qualified users who stick around as long-term subscribers.

3. Data Integrity & Algorithmic Optimization

  • Feed the Machine: Algorithms shift like the wind, and you need to know how to navigate them. Ensure our downstream subscription data and post-install events flow cleanly back into ad networks to train their optimization engines effectively.
  • Master the Technical Stack: Feel comfortable speaking the language of tracking and data attribution. You should have a solid conceptual grasp of Conversion APIs (CAPI), custom event tracking, and Floodlights.
  • Analyze the Climate: Dive deep into our analytics suites to understand cohort behavior and determine exactly where our most profitable growth is coming from.

What you've accomplished:

  • Experience: 5+ years of hands-on experience in performance or growth marketing, with a proven track record driving web and/or app subscription models.
  • Platform Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google Marketing Platform (GMP).
  • Store Savvy: Experience managing Apple Search Ads and Google App Campaigns, alongside a strong grasp of ASO principles for iOS and Android.
  • Technical Literacy: Comfortable talking about marketing tech stacks, pixels, and server-side tracking concepts. You know how data connects from an ad click to a subscription renewal.
  • Innate Curiosity: You are a lifelong student of user acquisition. You genuinely find joy in participating in major industry milestones like Google Marketing Live to grab the newest tools before the competition does.
Nice to have:
  • Deep familiarity with Mobile Measurement Partners (MMPs)—with a strong preference for AppsFlyer.
  • Prior experience managing external media-buying or performance creative agencies.
  • Experience transitioning a marketing function from a solo, individual-contributor role into a structured team environment.
TWCo Benefits/Perks:
  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

Create a Job Alert

Interested in building your career at The Weather Company? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Phone
Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Education

Select...
Select...
Select...

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in The Weather Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.