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内容增长运营|数学教育方向

San Jose, CA
内容增长运营|数学教育方向

工作地点:硅谷线下办公

薪资:$6000/月 + 最高10%内容表现奖金

岗位性质:40hr Contractor,表现优秀者有转正机会

关于这个岗位:

我们正在做一件很少见的事情:在美国市场,从0到1探索小红书等中文内容渠道的获客模式。

Think Academy 是 TAL 旗下北美数学教育品牌,主要服务美国 K–12 家庭。这个岗位将直接参与美国华人家长的用户研究、内容增长、获客与转化,不是单纯做内容,而是要真正跑通“内容 → 获客 → 转化”的链路。

如果你想往出海、跨境、海外增长或 Growth Marketing发展,这是一个可以直接参与海外市场一线业务、从0到1搭建增长方法的机会。

我们需要的不是一个“会发小红书的人”,而是一个能用内容拿到用户的人。

核心职责:
 
1. 小红书获客
负责 Think Academy 小红书渠道运营,以精准用户获取和有效线索为核心目标,持续测试不同内容方向,提升渠道获客效率。
2. 高质量内容创作
负责小红书高质量内容的策划与产出,包括选题、脚本、文案、视觉和发布。内容需要兼具用户价值、平台传播性和品牌/产品相关性,能够真正吸引目标家长,而不是单纯追求流量。
3. 投放与转化
理解小红书投放和基础营销漏斗,关注内容 → 咨询 → 留资 → 转化,能够根据投放及转化数据反向优化内容,并与投放、销售团队协作提升获客效率。
4. 数据复盘与增长
持续跟踪内容、流量和获客数据,分析什么内容有效、为什么有效、如何复制放大,不断沉淀可复用的内容获客方法。
 
任职要求:
 
必须具备
  • 2年以上小红书运营经验,有独立运营账号并对内容结果负责的经验;
  • 有小红书投放经验,了解信息流投放及基础获客逻辑;
  • 有教育行业 / 教培行业经验
  • 可在硅谷线下办公;
  • 做事认真细致,责任心强,能够主动推进并对结果负责。
加分项
  • 搜集和研究能力强,能把复杂问题快速研究透;
  • 有较强用户洞察,能理解家长需求和决策动机;
  • 能熟练使用AI提升内容效率;
  • 能吸收反馈、持续迭代,适应快节奏工作。
薪资与发展:
  • 基础薪资:$6000/月
  • 内容表现奖金:最高可达基础薪资的10%
  • 奖金将根据内容表现、用户触达、有效咨询和相关业务结果综合评估;
  • 表现优秀、能够稳定承担更大责任者,未来有转为全职员工的机会。
  • 你能获得什么
    • 美国市场一线经验:直接参与美国华人市场的内容获客与增长;
    • 完整增长能力:从内容、投放到获客和转化,完整参与 Growth 链路;
    • 出海发展机会:参与从0到1搭建海外中文渠道增长方法,积累出海 / 跨境增长经验。

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

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Think Academy International Education Inc. and its affiliates (hereinafter as “Think Academy,” “Us,” “our,” “We”) takes your privacy seriously, and we are committed to handling personal data in compliance with applicable law. We use various security technologies and procedures to protect your personal information from unauthorized access. This privacy notice explains what personal data Think Academy collects, how we use the information, to whom we share the data with, and the rights you have for the collected data. You may   find   other   details   regarding   our   privacy   policy   in   the employee   handbook.

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The categories of information we collect and the usage for such data are outlined below:

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ATTN: Think Academy Privacy

1081 S De Anza Blvd., San Jose, CA 95129