Product Marketing Manager

About ThriveCart:

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Job Overview:

We are looking for a strategic and results-driven Product Marketing Manager to join our growing team. In this role, you will be responsible for the day-to-day marketing of Convetri, one of our core products. You will work closely with various teams with a focus on driving new paying customers to the platform. 

What Your Work Will Entail:

• Positioning & Messaging: Develop clear and compelling product positioning, messaging, and value propositions tailored to target segments.
• Go-to-Market Strategy: Lead go-to-market planning and execution for product launches and feature rollouts, collaborating with cross-functional teams.
• Market Intelligence: Conduct competitive analysis and customer research to identify market trends, customer needs, and messaging opportunities.
• Sales Enablement: Create and maintain sales collateral, battle cards, product guides, and training materials to support customer success teams.
• Content Development: Produce high-impact marketing content, such as case studies, whitepapers, email campaigns, landing pages, videos, and webinars.
• Customer Advocacy: Partner with customers to develop testimonials, success stories, and referrals that demonstrate the value of Convertri.
• Performance Measurement: Track and report on the success of product marketing initiatives, including campaign performance, user engagement, and adoption rates.

What You Bring To This Role:

• Strong understanding of the digital marketing landscape, sales funnels, and conversion optimization.
• Exceptional communication skills, both written and verbal.
• Proven ability to develop strategic messaging and execute marketing campaigns that drive measurable results.
• Highly organized, self-motivated, and comfortable working in a fast-paced, remote-first environment

Experience and Education:

• 3–5 years of experience in product marketing, preferably within SaaS or digital marketing tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• A Master’s degree (e.g., MBA) is a plus but not required.
• Familiarity with Convertri or similar platforms (ClickFunnels, Leadpages, Instapage, etc.) is a plus.

Learn More About ThriveCart:

Our Values are:

Commit to Excellence
Find a Way
Help Each Other
Keep Growing
Data First