Senior Partnerships & Sales Manager (Event Payment Solutions)

ABOUT TIDE

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.  

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.  

About the team 

The Member Accession Marketing Team (India) plays a critical role in driving Tide’s growth in the Indian market by acquiring and onboarding new members from small and medium-sized enterprises (SMEs). The team tailors marketing strategies to engage potential members, guides them through seamless onboarding, and ensures they are well-equipped to leverage Tide’s suite of financial and administrative tools. By creating localized campaigns, building strong relationships, and leveraging data for continuous improvement, the team fosters long-term member engagement, ensuring Tide becomes the go-to platform for Indian SMEs.

Internal Job Title : Senior Partnerships Manager

About the role 

As a Senior Partnerships Manager you will be responsible for building and nurturing strategic relationships with event organizers, agencies, and other relevant stakeholders, with the goal of driving the adoption and sales of payment solutions that enhance the event experience. You will work closely with both internal teams (sales, marketing, product, tech) and external partners (event organizers, clients) to ensure seamless integration and optimization of payment technologies for events of all scales.

Key Responsibilities:

• Build and maintain relationships with corporate and social event organizers, offering tailored payment solutions.
• Drive the sales cycle from lead generation to closing, focusing on payment solutions for events and campaigns.
• Develop and deliver tailored payment systems (e.g., ticket sales, on-site payments, donations) to ensure smooth event operations.
• Integrate and promote Tide’s payment solutions (Payment Gateway, Pay by Link, QR Codes) at events to generate revenue.
• Ensure clients smoothly adopt Tide’s payment tools, supporting their long-term use and satisfaction.
• Run targeted marketing campaigns (online/offline) to acquire new clients and engage key decision-makers.
• Work closely with marketing, KYC, and support teams to align objectives and execute successful campaigns.
• Monitor and report on campaign results, identifying areas for improvement in future events.
• Use data and insights from campaigns to refine sales strategies and improve performance.
• Track sales, revenue, and partnership metrics, providing regular reports to senior leadership.
• Utilize CRM tools to maintain an accurate pipeline, managing relationships and opportunities effectively.

What Makes You a Great Fit:

• 10 to 11 years of experience in event management, B2B marketing, or customer acquisition, with a proven track record of executing successful online and offline campaigns and events.
• Proven ability to lead and manage teams effectively, guiding them to exceed business goals.
• Previous experience in customer acquisition, engagement, and retention strategies within the corporate and social event sectors.
• Excellent communication and interpersonal skills, with the ability to present strategies and ideas effectively to senior management, internal teams, and external partners.
• Proven ability to manage multiple campaigns and events simultaneously while ensuring timelines and objectives are met.
• A well-established network with media agencies and event organisers (e.g., music concerts, marathons, etc.) is a must.
• Proven ability to drive sales, close deals, understand client needs, and position solutions effectively.

What You’ll Get in Return:

•  Competitive salary 
• Self & Family Health Insurance 
• Term & Life Insurance 
• OPD Benefits 
• Mental wellbeing through Plumm 
• Learning & Development Budget 
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves 
• 3 paid days off for volunteering or L&D activities 
• Stock Options

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TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

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