Senior Product Manager(Subscription)

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

About Tide

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.  

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.  

What we’re looking for:

You’re an experienced Product Manager with a broad skill set - driven, analytical, and strategic - with a deep focus on creating exceptional member experiences and scalable product foundations.

In this role, you’ll shape the future of how Tide enables, delivers, and grows many different types of subscription products across markets. You’ll own the vision for developing the underlying systems, tools, and experiences that empower teams to design and sell flexible, high-value subscription products - tailored to our members’ needs.

Working closely with teams across the business, you’ll ensure our subscription framework supports a seamless end-to-end journey; from discovery and selection through to upgrades, renewals, and cancellations. You’ll define how we structure and manage products that are on subscription, and create capabilities (such as pricing, trials, and more) to maximise clarity, flexibility, and impact for members.

You’ll join the Member Engagement Product group, a team that drives engagement, retention, and long-term value for our growing member base. Collaborating with Billing, Payments, Marketing, Data, and Finance, you’ll build the foundations that power a transparent, dynamic, and rewarding subscription ecosystem - one that consistently enhances the Tide membership experience and grows with our members’ needs.

As a Senior Product Manager you’ll be:

• Defining the vision and strategy for the future of Tide’s Subscriptions platform, working alongside our Business teams and collaborating across all product areas to deliver a seamless and engaging subscription experience.
• Continuously prioritising the product backlog and working closely with the Engineering team to enhance the full subscription lifecycle; from sign-up and upgrades to renewals and cancellations.
• Improving ways of working and day-to-day processes to ensure multiple stakeholders are aligned on complex subscription management challenges, including pricing, bundling, and benefit delivery.
• Monitoring, owning, and understanding KPIs related to subscriptions and member engagement, making data-driven decisions and recommendations to enhance retention and drive long-term value.
• Leading creative solutions to make Tide’s subscription experience a true USP, collaborating with UX and Design to develop innovative features that go beyond standard SaaS models.

What makes you a great fit:

• You have several years of experience as a Product Manager, ideally focusing on Subscriptions, Memberships, or Product-led growth features.
• You are a confident problem solver, with strong logic and reasoning skills.
• You’re comfortable working with legal and finance stakeholders to ensure our subscription models are compliant with regulatory requirements.
• You’re data-driven, using insights to prioritise future enhancements.
• You have a strong understanding of the business market and its unique subscription needs.
• You think with a customer-centric mindset, always looking to deliver exceptional user experiences that drive engagement and retention.
• You can bridge the gap between business stakeholders and technical teams, working effectively with technical product requirements.
• You have a proven ability to develop global solutions that can be adapted to incorporate local market requirements and ensure their success.
• You have experience working across multiple engineering teams, managing and understanding technical requirements.
• You have some experience working in a start-up, scale-up, or a fast-paced, dynamic environment.

What you’ll get in return

 

• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
•  15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

 

Tidean Ways of Working 

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

 

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.