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Head of Marketing, US

San Mateo, CA

Overview
MODE is a dynamic and rapidly growing early-stage startup at the forefront of the Generative AI revolution. With a growing presence in both the US and Japan, we are pioneering innovative solutions that connect the physical and digital worlds.

We are seeking a dynamic Head of Marketing to take charge of all US marketing initiatives, including digital campaigns, advertising, and creative projects. You will be responsible for creating strategic plans to establish and enhance our US presence, allocating resources to different projects, and setting both short-term and long-term goals for the department. We are looking for a talented marketing strategist. In this role, you will lead our Marketing department to maximize profitability and enhance competitiveness in the market.

Responsibilities

  • Develop and execute multi-channel demand generation initiatives to drive new leads and nurture our existing database of leads
  • Create integrated paid and organic programs that drive customer awareness and increase the overall pipeline, from digital campaigns (email, social, SEM, etc) to offline events
  • Improve and manage our US website with compelling content, to increase traffic and build credibility and trust with prospective customers
  • Collaborate with the sales team to align marketing efforts with business strategy and drive revenue growth
  • Leverage data and analytics to measure and optimize the performance of marketing efforts
  • Develop and manage relationships with channel partners, equipping them to drive sales and expand the market presence for our solutions
  • Design and implement partner enablement programs, including training and co-marketing initiatives, to ensure partner success in promoting our products

Requirements

  • 5+ years of experience in demand generation, or a related field, in the B2B enterprise software industry
  • Proven experience developing content (in conjunction with graphic designers & content marketers) and optimizing content across multiple marketing channels
  • Proficiency in Hubspot or other marketing automation and CRM software
  • Strong analytical skills, with experience analyzing data and making data-driven decisions
  • Excellent communication and collaboration skills
  • Ability to prioritize and manage multiple tasks and projects
  • Startup experience, with flexibility and adaptability to change

Nice-to-Haves

  • Solid knowledge of ABM (Account-Based Marketing), marketing analytics
  • Proven ability to develop and execute co-marketing campaigns with channel partners, including joint promotions, events, and content creation, to drive brand awareness and generate leads through partner networks

 

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