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Senior Manager, Growth Marketing

Salt Lake City, UT

MEATER® Senior Manager, Growth Marketing

MEATER is the creator of the wireless meat probe category, inventing the #1 smart thermometer in the world. We've spent the last 10 years delivering innovation to a community of cooks across the globe providing them with the tools they need to take on any cooking adventure, confidently. MEATER is also part of Traeger, Inc. who has been revolutionizing outdoor cooking for over 30 years. Together, we’re redefining the way people cook and enjoy food. We exist today as a powerhouse of disruptors, innovators, and food fanatics, committed to bringing people together through world-class products and exceptional experiences. When you join our teams, you’ll be part of a culture that thrives on collaboration, creativity, and a shared passion for top-quality results. If you’re driven, dedicated, and ready to contribute to two of the most exciting brands in the culinary world, come cook with us!

What You’ll Do:

We are seeking a high-performing, results-driven Growth Marketer to oversee the strategic planning and optimization of MEATER's digital commerce business. This role will serve as the key driver for performance marketing success across DTC (meater.com), Amazon and Walmart. This role reports directly to the Senior Director of Global eCommerce and will play a critical part in scaling our performance across the US, Canada, UK, Germany and Europe. You will focus on setting channel strategies, planning budgets, holding internal and external partners accountable to KPIs, and delivering sustained channel growth.

This is an on-site position based at Traeger's HQ in Salt Lake City.

How You'll Help Us Win:

Performance Ownership:

  • Own performance KPIs (ROAS, CAC, LTV, CVR, Revenue, and Contribution Margin) for global DTC and Amazon channels.
  • Define measurement frameworks and manage weekly, monthly and quarterly reviews to drive visibility, alignment and results across markets.
  • Identify global and local market opportunities and tailor strategies by region in partnership with channel leads.
  • Partner with the creative team and agency partners to drive ongoing creative testing and optimization.
  • Collaborate with the data strategy and analytics teams to review attribution models, strengthen performance measurement frameworks, and support marketing mix modeling (MMM) initiatives for more accurate budget allocation and channel planning.

Agency Management & Accountability:

  • Be the single point of accountability for agency performance
  • Review and challenge agency plans, creative roadmaps and media strategies to align with business objectives.
  • Ensure agency partners are driving continuous improvement and are proactively solving for performance plateaus across paid media (Google, Meta, TikTok, Amazon Ads, Affiliate Networks).

Budget Planning & Strategy:

  • Own and manage annual and quarterly budget planning for paid media across DTC, Amazon and Walmart.
  • Partner with finance and leadership to forecast, reforecast and optimize media investments.
  • Reallocate spend dynamically based on performance insights to maximize return.
  • Leverage historical data, campaign plans, and product calendars to drive forecasting accuracy and scenario planning.
  • Lead long-term strategic planning, such as identifying and testing new acquisition channels, leveraging first-party data, and shaping sustainable growth models.

Channel Growth & Conversion Optimization:

  • Identify friction points across the customer journey on meater.com and Amazon and collaborate cross-functionally to improve them.
  • Spearhead A/B testing, funnel analysis and experimentation frameworks.
  • Lead DTC growth initiatives in partnership with product, engineering and UX to drive site performance.
  • Collaborate with Marketplace Account Manager to align advertising, merchandising and promotional strategies for each regional marketplace.

Cross-Functional Leadership:

  • Work closely with Brand, Creative, Product and Engineering teams to align marketing strategies with product launches, brand initiatives and web improvements.
  • Propose new initiatives based on customer insights, channel performance and competitive benchmarking.
  • Ensure assets are tailored to the right stage of the funnel (awareness, consideration, conversion, retention) across DTC and Amazon.
  • Use performance data to inform creative briefs, asset prioritization, and iteration strategies for high-impact campaigns.

What You Need To Win:

  • 5–8 years of experience in eCommerce growth and performance marketing
  • Proven track record of setting and exceeding eCommerce KPIs through agency leadership and strategic planning.
  • Familiarity with Shopify, Amazon Ads, Walmart Connect, Google Ads, Meta Ads, affiliate platforms, Braze, Klaviyo.
  • Strong analytical skills with ability to interpret complex data sets and turn insights into action.
  • Excellent understanding of paid media (search, shopping, social, affiliate) and marketplace strategies
  • Experience in strategic oversight of lifecycle/retention marketing (email/SMS) even if not executing directly (for CAC and LTV efficiency)
  • Strong financial acumen; experience with budget planning, forecasting and ROI analysis.
  • Highly organized, results-driven, and performance-focused.
  • Experience in cross-functional collaboration within high-growth, fast-paced environments.
  • Prior experience in forecasting and contribution margin management is a strong plus.

Why You Will Love Working Here:

  • Be part of the most disruptive force in outdoor cooking
  • Join a true team working towards a common goal
  • Culture of risk-taking, innovation, & quality
  • So. Much. Food.
  • Full medical/dental/vision package to fit your needs
  • 401k to help you plan for the future
  • Tuition reimbursement
  • Individual professional development programs & initiatives to help you grow professionally
  • Great discounts on all things Traeger

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