Back to jobs
New

Growth Marketing Manager - Digital

New York City, NY

ABOUT ROCKET MONEY đź”®

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Please note: We strongly encourage team members to be in the New York office 1-2 days per week, though there is no formal in-office requirement.

ABOUT THE ROLE 🤹‍♀️

Reporting to the Director of Growth, Digital, this role is responsible for executing and optimizing Rocket Money's paid social acquisition strategy. You will be a key individual contributor within the Growth organization, directly owning performance outcomes across our highest impact paid social channels.

You will manage the day to day execution, analysis, and optimization of paid social campaigns, with deep hands on experience in mobile app performance marketing across Meta, TikTok, and other emerging social platforms. You will also contribute to creative strategy, audience development, and testing roadmaps that drive measurable growth.

This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper growth phase, and as a growth marketing manager, you will be expected to accelerate velocity, unlock new scale, and continuously push the boundaries of paid social performance.

Specifically, you will:

  • Own the hands on execution and optimization of paid social campaigns across Meta, TikTok, and other paid social platforms, with a focus on mobile app install performance.
  • Drive performance through expert management of campaign structure, bid strategies, audience targeting, and creative testing within privacy constrained environments.
  • Conduct deep creative analysis and collaborate with creative teams to develop data informed briefs, iterate on winning concepts, and scale top performers.
  • Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches to inform optimization decisions.
  • Build and manage structured testing roadmaps to validate new audiences, creative formats, and platform features.
  • Collaborate with Data, Product, Engineering, and CRM to improve measurement, troubleshoot tracking issues, and unlock new growth levers.
  • Stay current on platform updates, industry trends, and emerging paid social opportunities to maintain a competitive edge.
  • Provide clear, actionable reporting on channel performance and communicate insights to stakeholders across the organization.

ABOUT YOU 🦄

  • 4-6 years of experience in user acquisition, growth marketing, or performance marketing at a high growth consumer company, startup, or agency.
  • Deep hands on experience managing paid social campaigns, with demonstrated expertise in Meta and TikTok ad platforms.
  • Strong background in mobile app performance marketing, including familiarity with app install campaigns, MMPs, and iOS privacy frameworks (SKAN, ATT).
  • Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
  • Proven ability to translate data and experimentation into actionable optimizations and strategic recommendations.
  • Comfortable operating in fast paced, ambiguous environments and making quick decisions with imperfect information.
  • Naturally curious, with a strong inclination to question assumptions and validate ideas through testing and data.
  • Proficiency in Excel and/or SQL. Experience with Looker or similar analytics tools is a plus.

WE OFFER đź’«

  • Health, Dental & Vision Plans
  • Life Insurance
  • Long/Short Term Disability
  • Competitive Pay
  • 401k Matching
  • Team Member Stock Purchasing Program (TMSPP)
  • Learning & Development Opportunities
  • Tuition Reimbursement
  • Unlimited PTO
  • Daily Lunch, Snacks & Coffee (in-office only)
  • Commuter benefits (in-office only)

Additional information: Salary range of $115,000 - $140,000 + bonus + benefits, based on job-related knowledge, skills, and experience.

Base pay offered may vary depending on job-related knowledge, skill, and experience.

Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.*

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

 

Create a Job Alert

Interested in building your career at Rocket Money? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Rocket Money’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.