Content Creator & Social Media Manager
Content Creator & Social Media Manager
Are you a content creator with a proven record of building a brand through strategic social media and creative digital storytelling? Are you ready to join a company with purpose and make an impact?
Truveta is a collective of US health systems with a mission of Saving Lives with Data. Truveta delivers the most complete, clean, and timely regulatory-grade EHR data for scientifically rigorous research. Truveta is trusted by leading life science, public health, healthcare, and academic organizations to accelerate adoption of new therapies, improve clinical trials, and enhance patient care. Achieving Truveta’s ambitious mission requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values. #LI-hybrid
Local candidates only. This hybrid role requires weekly time in-office as well as attendance at all corporate events.
About You:
- You’re creative, energetic and enthusiastic about trying new things to help build a brand with digital storytelling.
- You’re the go-to pro for all things social media with an understanding of the marketing mix
- You’re energized by building organic social handles, especially on LinkedIn, YouTube and other platforms
- You are an insatiable learner with a passion for all things content and storytelling via video, written word and inspiring content creation
- You experiment with content and programs, enjoy wallowing in data, and applying insights to optimize impact
- You thrive in cross-functional, fast-paced environments, and don’t mind tight deadlines
- You take accountability for your work and the outcomes you commit to
Who We Need
Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.
This Opportunity
We are looking for an energized content creator and social media manager for Truveta channels. As the Social Media and Content Creation Manager, you will build awareness of Truveta, drive engagement on our online properties, create campaigns and strategies to use social and online to cultivate the sales funnel, and help develop our brand voice aligned to our mission of Saving Lives with Data.
The ideal candidate will have experience developing social media and digital content, building organic social handles, managing a comprehensive social media calendar, creating compelling written and visual content, and carefully optimizing efforts for maximum impact based on robust analytics.
Responsibilities
- Drive growth for Truveta by building a comprehensive organic social media and content creation strategy to connect with customers, grow our audiences, and cultivate the sales funnel
- Manage day-to-day ideation and execution of social media efforts, including developing a content calendar, owning and copywriting original content and posting, expanding content creation through video, animation and other multimedia, conducting social listening, identifying topical conversations to engage in, managing timelines, and communicating with stakeholders
- Develop a comprehensive organic social media and brand awareness strategy to grow Truveta presence across LinkedIn, YouTube, and other platforms. B2B conversations and connections on LinkedIn is a priority
- Conduct social media audits, set up reports and share insights using analytic tools, and synthesize learnings into actionable insights
- Align social media efforts with overall GTM messaging, creative, and campaign timing to scale through social
- Respectful stewardship of the Truveta brand
- Work effectively across other Marketing, Sales and Operations teams
Minimum Qualifications
- 3-5 years of experience in organic social media marketing and content development
- Expertise in leading execution to drive growth of handles in LinkedIn and other platforms
- Experience developing written and compelling social visual assets
- Analytics and quantitative experience using data to develop, test and measure success across social media channels
- Excellent written and verbal communication skills
- Strong project management and social leadership experience
- Experience working with internal stakeholders
- Experience working with external partners/customers
- Ability to juggle many projects simultaneously, quickly create compelling content, and ensure deadlines are met
Preferred Qualifications
- Experience with photo, design, video, and social media imagery best practices
- Experience working in a fast-paced, start-up environment with demonstrable experience of driving significant growth
- Experience with WordPress
- Experience in influencer marketing development
- Experience in healthcare social media marketing a plus
Why Truveta?
Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.
We Offer:
- Interesting and meaningful work for every career stage
- Great benefits package
- Comprehensive benefits with strong medical, dental and vision insurance plans
- 401K plan
- Professional development & training opportunities for continuous learning
- Work/life autonomy via flexible work hours and flexible paid time off
- Generous parental leave
- Regular team activities (both virtual and in-person)
- The base pay for this position is $103,000 to $145,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.
If you are based in California, we encourage you to read this important information for California residents linked here.
Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.
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