Head of Measurement, Identity & Attribution Product Management

Job Title: Head of Measurement, Identity & Attribution Product Management
Location: Remote, US
Department: Product Management
Type: Full-Time, Non-Exempt
Experience: Senior, 10+ years of related experience
Salary Range: $200,000 - $220,000 / year (+bonus, equity, and benefits)
Core Hours: 9 AM - 1 PM PT / 12 PM - 4 PM ET

 

About tvScientific

tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.

 

Role Summary

This critical, senior leadership role is focused on propelling tvScientific's Connected TV Advertising platform to new heights by developing innovative technologies across the portfolio of Measurement areas. We are looking for a thought-leader, a team member who sees ahead and will help us and our customers navigate the industry’s challenges and opportunities. The role will drive further differentiation of tvScientific’s proprietary Measurement and Attribution platform, including responsibility for the company’s household graph, and the Analytics suite they power. 

As the driving force behind product strategy and development, you will collaborate closely with cross-functional teams, including Engineering, Design, Sales and Marketing, ensuring the seamless integration of industry leading solutions that further differentiate tvScientific and grow our business. 

As an end-to-end PM leader, your responsibilities will include conducting in-depth market research specific to the Connected TV Advertising landscape, identifying trends, and translating customer needs into precise product requirements… then building them with our Engineering team and shipping them with our Go-To-Market team. Emphasizing a data-driven approach, you will establish and monitor key performance indicators, providing actionable insights to optimize the performance of tvScientific's data platform.

This role requires leadership in agile development processes, collaborating in sprint planning, backlog grooming, and effective team communication. Over time, you will lead a team of Product Managers to drive growth and differentiation for the company across the Measurement product footprint.

Your commitment to staying abreast of emerging technologies in Connected TV Advertising will be instrumental in maintaining a competitive edge, ensuring tvScientific remains at the forefront of the rapidly evolving television advertising industry. If this excites you - join us as we shape the future of television advertising technology!

 

What You'll Do

• Lead Product Strategy and Execution for tvScientific, focusing on advancing Connected TV Advertising through cutting-edge technology development across the Data Products family -  Measurement, Attribution, Identity (Household Graph), Reporting & Audience Targeting End to End (Including the integrations with partner companies related to these areas.)
• Collaborate with cross-functional teams (engineering, design, marketing) to seamlessly integrate new state-of-the-art solutions into tvScientific's Advertising platform.
• Conduct in-depth market research on Streaming Advertising, analyzing trends, competitor strategies, and customer needs to inform the development of innovative measurement and attribution technologies.
• Define precise product requirements, specifications, and user stories, emphasizing advanced data powered functionalities tailored for Connected TV Advertising.
• Establish and monitor key performance indicators (KPIs) for Connected TV Advertising, providing insights to assess and optimize tvScientific's platform performance.
• Lead agile development processes, ensuring effective communication, especially during the implementation and refinement of the Data Products family of capabilities.
• Stay updated on emerging technologies in Connected TV Advertising, integrating innovations into tvScientific's product roadmap for a competitive edge in the evolving landscape of television advertising.

You’ll Be Successful in This Role if You Have:

• Visionary Product Strategies: Ability to develop and execute innovative product strategies aligned with market needs and competitive trends.
• Product Lifecycle Leadership: Demonstrated expertise in managing successful product lifecycles, with a minimum of 8 years of senior-level product management experience.
• Connected TV Advertising Expertise: Deep understanding of Connected TV Advertising technologies, capable of leading development efforts and effectively communicating technical concepts to cross-functional teams.
• Problem-Solving Skills: Proven ability to identify and solve product and business challenges in the dynamic Connected TV Advertising landscape, ensuring ongoing competitiveness.
• Collaborative Leadership: Skill in fostering collaboration among teams to achieve seamless product execution aligned with business objectives.
• Data-Driven Decision-Making: Proficiency in utilizing data to inform product decisions and optimize user engagement.
• Industry Thought Leadership: Contribution to industry thought leadership through publications and speaking engagements, enhancing personal and company visibility in the Connected TV Ads Measurement/Attribution field.

 

You May Also Have

• Experience with programmatic advertising and digital media buying.
• Familiarity with ad verification processes and tools.
• Familiarity with compliance and regulatory considerations in advertising technology.
• Certification or training in Agile or Scrum methodologies.
• Experience collaborating with industry partners and building strategic alliances.
• Proficiency in additional languages relevant to the advertising technology market.
• BS/MS in a related discipline.

 

Culture and Benefits

At tvScientific we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they’re surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.

• Full health, dental, and vision insurance - up to 95% funded by the company for employees.
• Employee stock option program.
• Company-sponsored retirement plan with a matching contribution program.
• 12 annual paid holidays (including 2 flexible days).
• Generous PTO policy (get your work done and take the time you need).
• A remote-first environment that allows employees flexibility to work from most places in the US.

 

As tvScientists We Are...

• Big Thinkers: We believe in setting audacious goals and envisioning transformative change.
• Radically Transparent: We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.
• Performance-obsessed: We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.
• Data-driven: We embrace the power of data, science, and technology as crucial drivers of our success.
• Trust Builders: We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and business partnerships. Through our actions, integrity, and commitment to delivering on promises.
• Forever Students: Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.

 

tvScientific is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.