Email Marketing Specialist

About the role:

We are looking for a highly motivated and detail-oriented Email Marketing Specialist to drive email marketing initiatives across two leading brands: Insightly and Unbounce. You will be key in building, optimizing, and managing email campaigns and customer journeys that engage, nurture, and convert prospects and customers. Your work will be instrumental in shaping the email marketing strategy and driving growth for both brands.

This position supports multiple product lines and you'd have the opportunity to work on projects with the Unbounce product as well as the Insightly CRM. To learn more about Insightly, check out insightly.com.

To learn more about Unbounce's product, check out our product features outline!

 

What you'll be doing:

• Collaborate with the Content Marketing team to build, schedule, and deploy high-impact email campaigns for Insightly and Unbounce.
• Oversee all aspects of email communications, including A/B testing, deliverability, and continuous optimization to maximize performance and engagement.
• Manage and optimize existing nurture programs while auditing and implementing new automated customer journeys that effectively guide prospects and customers through each stage of the buying cycle.
• Continuously refine customer journeys for both brands, aiming to improve key metrics like engagement, click-through, and conversion rates.
• Create and maintain segmented email lists, ensuring precise targeting of diverse audience groups based on behavior, demographics, and lifecycle stage.
• Track, analyze, and report campaign performance metrics such as open rates, click-through rates, and conversions. You’ll deliver actionable insights to optimize future campaigns and improve email strategy.
• Work closely with the broader Marketing team to ensure seamless execution and alignment of email campaigns with company initiatives and goals.
• Collaborate cross-functionally with Sales and Customer Success teams to ensure email marketing supports and amplifies overall customer acquisition, retention, and engagement strategies.
• Own the customer newsletter function for both brands, soliciting content from across teams, working with design and content teams for newsletter development, and monitoring OR/CTR.

 

A little about you:

• 2+ years of experience in email marketing, preferably in SaaS or B2B
• Proficiency with email marketing platforms and marketing automation tools (experience with Pardot, Insightly Marketing, or similar is a major plus)
• Excellent written communication skills, with a keen eye for detail
• Proven ability to work independently, juggle multiple projects simultaneously, and meet deadlines in a fast-paced environment
• Experience in marketing automation, customer journey mapping, and lead nurturing strategies to drive engagement and conversions
• Solid understanding of segmentation, A/B testing, and email deliverability best practices
• You have a data-driven mindset with the ability to dig into campaign data, derive insights, and apply those learnings to improve performance continuously
• Proficiency with digital analytics tools such as Google Analytics or Tableau to analyze and report on campaign effectiveness

Nice to have:

• Copywriting and editing skills to craft engaging email content
• Experience with HTML/CSS for email design
• Experience with customer messaging platforms such as Intercom, Pendo, etc.

 

What’s in it for you:

💵 Compensation range

• $64,362 - $90,000 CAD

🤝 Flexibility and time off

🩺 Health and wellness

🎓 Growth

🌟 More perks!

 

Share our values: 

• Customer First
• Bias for Action
• High Velocity Decision Making
• Value Individuality
• Results Focused

We Value Individuality! 

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where team members can do the best work of their careers. We’re bolder and more brilliant together.

We’re dedicated to ensuring each team member feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We’re committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we’re taking action against unequal pay in our community through leading the #PayUpforProgress movement. 

If you require any accommodations or support during the recruitment process, please email us at careers@unbounce.com.