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Head of / VP Sync Sales

Brooklyn, NY

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering over 1.5M artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists to grow and earn unlike any other platform. 

Its unrivaled monetization opportunities for artists are amplified by Translation, UnitedMasters’ in-house creative marketing agency renowned for helping ambitious brands thrive in contemporary culture. In 2022, Translation was awarded the number three spot in Ad Age’s Agency A-List and AdWeek’s Multicultural Agency of the Year. One year before, Translation was awarded Ad Age’s Small Agency of the Year. 

We are looking for a Head of / VP Sync Sales to join UnitedMasters! Please note that this role is a Hybrid role: three days in office and two days remote.


What You'll Do

  • Build and scale a high-performing, results-driven go-to-market team to consistently exceed revenue targets and drive business growth.
  • Formulate and evangelize a product vision, strategy, and narrative that will unlock the next stage of growth within UnitedMasters Enterprise Sync Business, with a specific focus on the Advertising, Sports, Publishing, and Media verticals.
  • Create and execute go-to-market strategy for UnitedMaster’s Sync business, including OKR development and sales tactics that lead to measurable results.
  • Track team KPIs to ensure success against goal achievement and communicate progress to management
  • Utilize existing network to secure new Enterprise customer accounts and strengthen the company's presence in the market.
  • Lead narrative, pitch development and deal shaping, crafting programs powered by UnitedMasters artists that solve client's music needs set new standards for the business moving forward.
  • Establish the brand and serve as a prominent voice in the sync and brand partnership community through impactful marketing and standout presence at leading industry events.
  • Partner with Product, Marketing, and Music Label teams to analyze market trends, deepen understanding of customer needs, refine unique selling propositions and continually improve messaging.

Knowledge, Skills and Abilities

  • Proven ability to navigate complex organizational structures to land enterprise deals that require sign off from various stakeholders.
  • Proven understanding of trends and dynamics amongst content organizations across advertiser and agency industries.
  • Proven ability to set goals and build a team that establishes a strong market presence and revenue.
  • You hold yourself and others accountable; you effectively direct, motivate, develop and enable your team to deliver results, even under tough circumstances.
  • You develop your team members to meet both career and company goals
  • You have a track record in building culture, process and cross-functional collaboration to enable business success.
  • Ability to travel and host events to nurture and deepen client relationship

Minimum Qualifications

  • 12+ years of experience and extensive relationships selling campaign-based and/or subscription based solutions in complex Enterprise environments to Creative / Content / Marketing departments.
  • Substantial network of contacts across Creative / Content / Marketing landscapes in Advertising, Sports, Digital Publishing, or Media within the US with a proven track record closing deals.
  • Proven experience building, coaching and managing a sales team of 10+ individuals
  • You have a track record of leading and developing teams that consistently beat goals and set records.
  • Passionate about all genres of music and constantly evaluating new trends in the every-changing music landscape
  • Familiarity with the complexities of music licensing. Has a distinct point of view on where the creative industry is heading and how UnitedMasters build sustainable competitive advantages.
  • A passionate and empathetic leader who is closely attuned to our company’s values and those of the independent artists we serve.
  • You are an entrepreneur at heart: You are driven, self-directed, resourceful and thrive as a player-coach. You are confident and energized about building and leading through new stages of growth.  

Preferred Qualifications

  • Bachelor's degree in Business, Marketing, Music Industry, or a related field.
  • Mastery of CRM software, such as Hubspot or Salesforce
  • Deep experience in selling Music to Creative Teams with a track record of success

About UnitedMasters, Inc. 

UnitedMasters has over 1.5 million artists on its platform and is growing rapidly. Brands like Diageo, Ally, and ESPN come to UnitedMasters to partner with these artists and play a role in moving culture forward. In the past year, UnitedMasters subscribers have grown rapidly. With $170M raised to date and valued at $550M, UnitedMasters is backed by Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney amongst others. Over the last year, UnitedMasters artists have used our platform to land sync deals with major brands including the NBA, ESPN, Overtime Elite, Bose, Warner Brother Studios and NBA2k. These deals give them additional money for their work and increase their exposure.

Salary Hiring Range: $200,000 - $240,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. in some cases bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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