Offline Marketing Manager

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $33 billion in affordable and responsible credit to our 5.5M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.

Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1850 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.

About the Role:

We are seeking a data-driven, strategic, and results-oriented individual to lead direct mail campaign initiatives for our Personal Loans and Personal Lines of Credit products. The ideal candidate will have experience managing end-to-end direct mail programs within a highly regulated financial service environment, and a strong grasp of acquisition strategies.The Offline Marketing Manager will be responsible for conceptualizing, executing, and optimizing all offline marketing Campaigns for customer acquisition. This individual will work cross-functionally with digital marketing, product, growth, Credit risk, credit bureaus and partnerships teams to develop and execute direct mail campaigns across products. This role is responsible for overseeing campaign planning, audience segmentation, creative execution, testing, analysis, and optimization to drive customer acquisition, engagement, and revenue growth.

This role will be based in our San Francisco office in a hybrid capacity.

What You’ll Do: 

• Develop and execute direct mail strategies to support acquisition goals for Personal Loans and Personal Lines of Credit.
• Own the campaign calendar, working with cross-functional partners to align with product launches, seasonality, and performance insights.
• Manage creative briefs, approvals, and vendor relationships to ensure on-time and compliant mail delivery.
• Partner with data and analytics teams to define audience segments using company and third-party data.
• Implement robust A/B testing frameworks to optimize creative, offers, and targeting.
• Measure and analyze performance of offline campaigns using internal tools and analytics.
• Continuously improve campaign effectiveness based on learnings and data insights.
  
  

What We Look For:

• 5+ years of marketing experience, with at least 2 years focused on offline or integrated marketing in fintech, financial services, or fast-paced consumer industries.
• Experience with tools such as SAS, SQL, Tableau
• Proven success running offline marketing campaigns 
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Data-driven mindset with experience using analytics to measure campaign impact.
• Exceptional communication and stakeholder management skills.
• Experience working in a high-growth, cross-functional, startup or scale-up environment is a plus.
• Bachelor’s degree in Marketing, Business, or a related field.
  
  

What We Offer You: 

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance 
• Flexible PTO
• Competitive 401(k) and RRSP program
• Opportunities for professional growth and development 
• Paid parental leave
• Health & wellness initiatives

The compensation range of this position in San Francisco, CA is USD $130,000-$150,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

#BI-Hybrid  #LI-Hybrid

For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement.