Brand Marketing Intern

The Brand Marketing Internship will be to assist with planning and execution of marketing campaigns for new and in-market PlayStation Peripherals and Companion Device products.

This internship provides a hands-on opportunity to work with innovative devices and peripherals that make interactive entertainment more immersive and accessible. You will collaborate with experienced brand managers and cross-functional teams to gain practical skills in marketing strategy, campaign development, and global market execution.

What You’ll Do

• Support brand managers with global marketing efforts, including the development of brand strategies and go-to-market campaign plans for peripherals and accessories.

• Help create global campaign tool kits and coordinate with regional market liaisons to ensure consistent execution of global strategies across all regions.

• Act as an internal global brand champion for Peripheral products by working with teams across PlayStation to explore new ways of reaching and engaging consumers.

What You Will Gain

• Firsthand experience working on real-world marketing campaigns for globally recognized products.

• Exposure to international markets and how strategies are adapted for diverse audiences.

• Opportunities to collaborate with teams across product, creative, and regional marketing.
  A deeper understanding of how brand marketing drives product success in the entertainment and technology industries.

What We’re Looking For

• Currently pursuing a Master’s degree in a related field with graduation expected between December 2026 and Spring 2027.

• Passion for video games and consumer electronics

• Understanding of marketing, brand, product, and communications management principles

• Ability to evaluate marketing creative work against brand strategy and provide thoughtful recommendations

• Strong process management and organizational skills; being detail-oriented will be key to success

Eligibility

• Students with expected graduation between December 2026 and Spring 2027 from an accredited university. Advanced Degree - Master’s

• Able to work during one of the following periods: May 18th - August 7th or June 15th - September 4th. Relocation assistance is available for eligible candidates.

• Must be available for the entire 12-week internship period.

At this time, SIE will only consider applicants who are authorized to work for any employer in the United States and who will not require work visa sponsorship from SIE now or in the future to maintain their authorization to work in the United States.

Our intern positions offer a fixed hourly pay rate. Please note that the pay rate is exclusive to the internship period and may not reflect what pay may look like following the completion of an internship.