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Foundation Marketing Communications Specialist

Edwards, Colorado, United States

Vail Health has become the world’s most advanced mountain healthcare system. Vail Health consists of an updated 520,000-square-foot, 56-bed hospital.  This state-of-the-art facility provides exceptional care to all of our patients, with the most beautiful views in the area, located centrally in Vail. Learn more about Vail Health here.

About the opportunity:
The Marketing Communications Specialist develops engaging content and supports the Foundation's marketing communications efforts to generate awareness and philanthropic support for Vail Health and our nonprofit partners. Reporting to the Senior Director of Foundation Marketing Communications, this role works collaboratively with Foundation and Vail Health colleagues, nonprofit partners, benefactors, volunteers, freelancers, and vendors to achieve the Foundation's goals.
 
What you will do:
  • Content Development: Write, edit, or proofread content for the Foundation's website, publications, emails, reports, letters, press releases, talking points, proposals, donation pages, and other communications. Participate in interviews with benefactors, leaders, staff, patients, and volunteers; practice active listening; develop accurate and compelling narratives in collaboration with senior staff; and obtain required approvals and consents. Contribute to editorial and content planning meetings and assist with managing the Foundation's editorial calendar.
  • Email Communications: Develop or proofread content for emails and e-newsletters. Coordinate with the email marketing consultant to build email campaigns in Mailchimp.
  • Social Media: Produce and schedule social media content in Hootsuite. Monitor comments and engagement on Foundation-related posts. Compile analytics for reporting. Support social media strategy development and campaign execution across all platforms.        
  • Website & SEO: Update content on the Foundation's website in WordPress, implementing on-page SEO best practices. Assist with ongoing website management.
  • Project Coordination: Support marketing communications project coordination and planning using Wrike, our work management software. Track project timelines and deliverables, facilitate communication between team members and external partners, and ensure projects stay on schedule.
  • Digital Marketing & Advertising: Develop copy and creative assets for digital promotions, either in-house or through freelancers and vendors. Support Google Ad Grants and paid Microsoft ads through our agency partner.
  • Photo/Video Coordination & Asset Management: Assist with photo and video shoots and consent forms. Manage and update the Foundation’s photo and video library using Pics.io, our digital asset management (DAM) system. Coordinate with freelance photographers and videographers.
  • Committee & Meeting Participation: Participate in editorial, project planning, Culture of Philanthropy, and other meetings.
  • Administrative, Vendor & Budget Support: Support budget management, expense tracking, and invoice processing for marketing communications. Coordinate with designers and printers as needed.
This description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
 
What you will need:
 
Experience:
  • 2 years of professional experience in communications or marketing, including strong writing, editing, and proofreading skills for print and digital channels; working knowledge of AP style required.
  • Demonstrated ability to manage multiple projects simultaneously and meet deadlines required.
  • Nonprofit fundraising and/or healthcare marketing communications experience preferred.
  • Training or experience in journalistic/qualitative interviewing or trauma-informed communication preferred.
  • Strong visual design sense with experience using Canva Pro and digital asset management systems preferred.
  • Proficiency with Microsoft Office, Teams, and file management in SharePoint/OneDrive preferred.
  • Experience with website CMS and email marketing platforms preferred.
  • Familiarity with SEO best practices, web accessibility, and digital analytics tools preferred.
License(s):
  • Valid Driver's License and ability to pass Vail Health's Department of Motor Vehicle Report criteria required.
 
Education:
  • Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field required.

 

Benefits at Vail Health (Full Time) Include:

  • Competitive Wages & Family Benefits:
    • Competitive wages
    • Parental leave (4 weeks paid)
    • Housing programs
    • Childcare reimbursement 
  • Comprehensive Health Benefits: 
    • Medical
    • Dental 
    • Vision
  • Educational Programs: 
    • Tuition Assistance 
    • Existing Student Loan Repayment
    • Specialty Certification Reimbursement
    • Annual Supplemental Educational Funds
  • Paid Time Off:
    • Up to five weeks in your first year of employment and continues to grow each year.
  • Retirement & Supplemental Insurance:
    • 403(b) Retirement plan with immediate matching 
    • Life insurance
    • Short and long-term disability
  • Recreation Benefits, Wellness & More:
    • Up to $1,000 annual wellbeing reimbursement
    • Recreation discounts
    • Pet insurance

 

Pay is based upon relevant education and experience per year.

Yearly Pay:

$59,508 - $82,097 USD

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