Senior Demand Generation Manager

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

We are seeking a strategic and execution-focused Senior Demand Generation Manager to plan, launch, and optimize global, full-funnel demand generation programs that connect with developers, technical decision-makers, and enterprise buyers. You’ll take our product priorities. and translate them into multi-channel campaigns that drive awareness, adoption, and revenue.

This role is highly cross-functional, partnering with Product Marketing, Field Marketing, Digital, Strategic Events, and Sales to deliver campaigns that combine developer-first storytelling with enterprise-ready narratives. You’ll lead everything from campaign strategy to exe

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:

• Develop and execute global, integrated campaigns that span the entire funnel, driving awareness, engagement, and pipeline for Vercel’s Cloud initiatives and developer tools.
• Partner with Product Marketing to identify target audiences (developers, full-stack teams, product leaders, enterprise buyers) and craft compelling narratives tailored to each.
• Build and manage multi-channel programs in partnership with growth and performance marketing, leveraging paid, owned, and earned channels to deliver measurable impact.
• Collaborate with Strategic Events and Field Marketing to create impactful experiences at global tradeshows, regional events, and developer meetups.
• Align closely with Sales and BDR teams to ensure campaigns integrate with outbound motions and drive follow-up that converts.
• Operate with a test-and-learn mindset using data and experimentation to optimize programs, creative, and messaging.
• Maintain a global campaign calendar and ensure alignment across regions, functions, and product priorities.

About You:

• 5+ years of experience in B2B marketing, ideally in SaaS, developer tools, or cloud platforms.
• Proven track record of owning and executing global, full-funnel demand generation programs.
• Strong understanding of developer audiences and the nuances of marketing technical products.
• Excellent project management skills, with the ability to coordinate across regions, time zones, and stakeholders.
• Data-driven mindset with experience measuring, reporting, and optimizing marketing performance.
• Comfortable working in fast-paced, high-growth environments with evolving priorities.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $148,000 - $222,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location, and the total package includes benefits and equity-based compensation. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.