Back to jobs
New

Product Marketing Lead, Advanced Technology & AI

Somerville, Massachusetts, United States

VIA is making an impact, and so can you.

VIA is the digital infrastructure company mission-critical organizations rely on when speed and security matter most. The Department of War, government agencies, and global enterprises depend on VIA to disrupt corruption, defend critical infrastructure, and deliver humanitarian aid. VIA’s products span agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments. Every human and agentic AI action is intentionally captured, attributed, and defensible. Designed for sub-second speed and multi-decade defensibility. Learn more: solvewithvia.com.

An impressive mission requires an equally impressive Product Marketing Lead

VIA is seeking a creative, technically fluent Product Marketing Lead to build and own our marketing presence across our most advanced technology domains. You will take VIA's deeply complex, cutting-edge products and translate them into accessible, highly engaging materials that make even the densest technical concepts impossible to ignore. This is a ground-floor opportunity: our technology has evolved over time and we are ready to fully dedicate a marketing professional to this specific area. As a Product Marketing Lead focused on AI and advanced technologies at VIA, you will own the full ideation-to-execution pipeline, driving multimedia strategy across video, podcasts, and digital channels, and establish VIA's voice in the agentic AI landscape from the ground up.

In this role, you will:

  • Formally build VIA's AI and technical marketing presence: You will generate the strategy, build the systems, and establish the content pipeline. Proactively develop, pitch, and execute fresh concepts across social media, video, and written content to establish VIA's authoritative voice in the agentic AI landscape
  • Translate technical complexity into commercial clarity: Engage directly with VIA's product and technical teams to extract, understand, and translate our most complex technical architectures into simple, benefits-driven, and genuinely compelling customer-facing materials. The goal isn't just to simplify; it's to make the technical feel exciting
  • Drive technical video production: Own the creative direction and production pipeline for VIA's technical product videos, from initial concept and briefing through to final deployment, ensuring complex product capabilities are communicated visually, clearly, and in a way that makes people want to watch to the end
  • Own the VIA Knowledge Hub (VKH) podcast as a strategic marketing asset: Manage and grow VIA's VKH technical podcast series as a meaningful marketing vehicle; shaping editorial direction, ensuring new episodes are published and integrated onto the website, optimizing for digital distribution, and actively promoting across channels to build a genuine audience for VIA's technical perspective
  • Keep technical web messaging current, accurate, and ahead of the product: Partner closely with product and engineering teams to ensure VIA's advanced technology web pages accurately and compellingly reflect our latest technical breakthroughs. You're not just maintaining pages; you're ensuring our digital presence keeps pace with what our teams are building

Requirements

What you will bring to this role:

  • Experience: 4+ years in technical product marketing, technical content marketing, or product marketing for deeply technical B2B SaaS, AI, or cybersecurity platforms. A portfolio demonstrating the translation of complex technical concepts into clear, commercially compelling materials is strongly preferred over years of experience alone
  • Technical engagement: You lead with curiosity to understand complex architectures paired with demonstrated experience engaging directly with engineering or product teams to extract and translate technical concepts
  • Ground-up creative execution: Proven ability to build a content and marketing function from scratch, moving from a blank slate through strategic ideation to final production across multimedia channels including video, audio, and written content. You've done this before, even if at a smaller scale.
  • Storytelling at the intersection of technical and human: Exceptional writing capability with a specific track record of converting dense feature descriptions and technical architectures into high-level, impact-driven narratives; the kind that make a government buyer or enterprise decision-maker feel the significance of what VIA has built
  • Comfort with ambiguity and a bias for action: This role has no established playbook. The right candidate will be energized by the opportunity to define the strategy, build the systems, and demonstrate the value of technical marketing at VIA from the ground up

What does it take to be a successful VIAneer? Let’s break it down, our VIAneers are:

  • Self-motivated and passionate about leaving everything they touch better than how they found it
  • Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work
  • Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence
  • People who lead discussions with curiosity and value diverse perspectives
  • Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills
  • Strong team players who thrive in collaborative environments and celebrate the success of others

Benefits

What can VIA do for you?

VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks:

  • Compensation: 
    • This role offers a salary range of $100,000 - $150,000 USD per year
    • 401K plan with up to 5% employer contribution
  • Health: A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
  • Family Support: Up to 24 weeks paid parental leave, a 4-week paid ramp-back program, and a $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
  • Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December
  • Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to four well-located offices, designed for collaboration and stocked with everything you could need
    • Opportunities to work remotely from eligible locations for up to 2 months per year
  • Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
    • A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
  • Transit: Benefits to support commuting costs
  • Connection: In-person events to foster team bonding and collaboration across different teams

Read more about our benefits and perks here.

Our commitment to Diversity and Inclusion:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
How did you hear about this opportunity at VIA? *
Are you a U.S. citizen eligible to obtain a security clearance, if required for this role? *
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in VIA’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.