Manager, Sales Strategy and Planning

About Viant

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.

The Opportunity

Viant is seeking a Manager of Sales Strategy & Planning to help drive new business growth by elevating how we identify, position, and win new clients.

This role is focused on pre-sales strategy and execution—partnering closely with Sales and Solutions Engineering to develop tailored proposals, RFP/RFI responses, and strategic narratives that win new business. You will play a critical role in shaping how Viant shows up in competitive opportunities, while also building scalable frameworks that improve speed, consistency, and win rates across the organization.

This is a highly cross-functional role for someone who combines strategic thinking, storytelling, and operational rigor.

RESPONSIBILITIES: 

New Business Strategy & Deal Support

• Partner with Sales and Client Services leadership to support net-new business opportunities and high-priority pursuits
• Conduct research on prospective clients, including business model, category dynamics, competitive landscape, and media maturity
• Help shape deal strategy, positioning, and approach for new client pitches
• Participate in client meetings and pitches, contributing strategic POVs and tailored recommendations

Proposal Development (RFP/RFI + Custom Pitches)

• Lead development of custom proposals, RFP/RFI responses, and pitch materials for prospective clients
• Translate client requirements into clear, differentiated solutions and narratives
• Ensure proposals are both strategically compelling and operationally feasible

Partner with Product, Solutions Engineering, and Operations to incorporate the right capabilities into each response

Scalable Frameworks & Sales Infrastructure

• Build and maintain standardized proposal frameworks, templates, and modular content to improve efficiency and consistency
• Develop repeatable narratives by vertical, use case, and client type
• Help systematize how Viant responds to RFPs and new business opportunities

Identify gaps in current proposal materials and proactively create content to address them

Market Intelligence & Positioning

• Develop a strong understanding of Viant’s ideal customer profiles and how they map to our solutions
• Monitor industry trends, competitive positioning, and client needs to inform proposal strategy
• Help refine how Viant positions its identity, data, measurement, and AI capabilities in market

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Product, Solutions Engineering, and Operations to bring together cohesive proposals
• Act as a central coordinator for complex deal cycles, ensuring alignment across stakeholders
• Surface client and market feedback to inform product and go-to-market strategy

What Success Looks Like

• Higher win rates and conversion on new business opportunities
• Faster, more consistent, and higher-quality RFP/RFI responses and proposals
• Strong adoption of standardized frameworks and templates across Sales
• Clear, differentiated positioning in competitive pitches
• Trusted partner to Sales in high-stakes deal cycles
• Improved quality and consistency of client-facing materials and narratives
• Strong partnership and trust with Client Services and Sales leaders
• Measurable contribution to account growth, upsell opportunities, and client retention
• Increased efficiency in how strategic materials and insights are developed
• Positive feedback from both internal stakeholders and clients

QUALIFICATIONS:

• 5–8+ years of experience in AdTech, digital media, strategy, consulting, or sales enablement
• Experience supporting or leading RFP/RFI responses, proposals, or new business pitches
• Strong ability to synthesize complex inputs into clear, compelling narratives
• Experience working cross-functionally across Sales, Product, and Marketing
• Strong research and analytical skills; able to quickly understand new industries and clients
• Excellent written and presentation skills
• Comfortable operating in fast-paced, ambiguous environments

Life at Viant

Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more. 

Base compensation range: $140,000 - $200,000

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