Analytics Lead (Primary Research)

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytics Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.

What You'll Do Here:

• Independently conduct and oversee primary and secondary research studies from end-to-end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation.
• Conduct Brand Lift research employing Simulated and Natural Exposure methodologies, working with panel vendors and paid media on recruitment and survey fulfillment.
• Build and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams.
• Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy.
• Contribute to the development and execution of team initiatives aimed at improving process, methodologies, and capabilities.
• Lead the development of proprietary measurement products including requirements gathering, documentation, methodology, socialization, and continuous improvement.
• Mentor and guide junior team members, providing support, knowledge sharing, and fostering a culture of continuous learning and development.
• Lead thought leadership initiatives by crafting engaging and well-researched white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights.
• Develop and democratize campaign and study insights by designing efficient data collection and reporting systems, structured databases, and custom designed dashboards and presentations.
• Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies.

You'll Need To Have:

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
• 5+ years of experience in primary research, marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
• Experience with DSPs, Paid Media, and social media platforms preferred.
• Experience in executing brand tracking and Brand Lift research preferred.
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and a passion for problem-solving and continuous improvement.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.