Associate Director, Performance Marketing

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We are seeking an Associate Director, Performance Marketing to serve as a cross-channel Performance Marketing expert across a portfolio of clients. This role will translate brand strategy and business goals into high-performing digital ads focused on driving conversions across owned, retail, and e-commerce channels. This role will work cross-functionally with Business Intelligence, Client Services, and clients to serve as the expert in digital e-commerce strategy, activation, and measurement.

Responsibilities:

• Develop and lead integrated performance marketing strategies, combining paid social, programmatic, and other digital channels to maximize sales across the brand's direct-to-consumer (DTC) site, major retail partners, and emerging social commerce platforms like TikTok Shop.
• Implement technical solutions, including deep linking, to create a seamless, high-converting journey from digital paid platforms directly to the product pages on retailer sites or mobile applications, and lead best-in-class measurement solutions to attribute sales from retailer sites to brands paid media campaigns.
• Serve as the subject matter expert for emerging social commerce platforms, leading the strategy and technical execution of campaigns within TikTok Shop and other native social checkout environments.
• Continuously innovate and develop forward-thinking strategies and roadmaps as media capabilities and measurement solutions evolve.
• Own and manage media budgets, utilizing forecasting and optimization techniques to ensure efficient allocation and maximum ROI across all performance channels.
• Support with the continuous optimization of social commerce and catalog campaigns, ensuring product feeds are accurate, complete, and tailored for each channel's specific advertising needs.
• Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators and external stakeholders.
• Create Playbooks & Principles to influence overall strategies at scale & educate internal and client stakeholders.

Qualifications:

• 5+ years of professional experience with performance marketing strategy, execution, and measurement across paid social, programmatic, YouTube, and Google Ads
• 3+ years of professional experience with developing strategies and executing digital media campaigns focused on driving sales from direct-to-consumer (DTC) sites, major retail partners, and emerging social commerce platforms
• Experience developing strategies and executing TikTok Shop and other emerging social commerce platform campaigns
• Strong understanding of measurement and attribution solutions across paid social, programmatic, YouTube, Search, etc., ensuring digital campaigns can prove ROAS across both owned and retail sites
• Strong storytelling and influence ability to internal and external partners, and senior leaders (VP, GM level)
• Strong motivation in a fast-paced environment with a bias for action
• Ability to effectively work independently as well as collaboratively across multiple functions
• Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing
• Highly organized with strong accountability for timelines, deliverables, and campaign performance
• Proficient in Google Workspace preferred

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.