Director of Content Marketing
Visier gives organizations a Workforce AI Edge: a set of AI-powered capabilities that help leaders understand the relationship between people and work, elevate the productivity of their employees, and win by adapting to change faster. We're a global leader in AI-powered people analytics, workforce planning, and compensation management solutions. All Visier technology is underpinned by its Real-time People Data Platform, which uses AI to unlock the business-transforming potential of people data, work data, and the fusion of both.
Founded in 2010 by the pioneers of business intelligence, Visier has over 60k customers in 75 countries - including enterprises like BASF, Panasonic, Experian, Amgen, eBay, Ford Motor Company, and more.
About the position
We’re looking for a Director of Content Marketing to join our team. In this role, you'll be instrumental in planning and executing a high-performing content marketing strategy that directly contributes to Visier’s future vision, revenue growth, and brand recognition. You will be responsible for developing and executing a comprehensive content strategy in collaboration with the VP of Communications & Content, and ensuring the creation of impactful content that resonates with our target audiences across all stages of the customer journey. This role reports to the VP of Communications & Content and will collaborate closely with various teams, including Brand, Product Marketing, Demand Generation, Sales, People Team and more.
What You’ll Do
- Develop and execute content strategy aligned with business goals - across multiple audience personas across the buyer and customer journey
- Implement content processes for efficient and effective content creation
- Oversee full-funnel content creation for key personas across various formats and channels
- Effectively manage and collaborate with stakeholders in Marketing, Sales, Customer Success and the Leadership team
- Write, edit, and oversee Content excellence across a global team, upholding and helping to iterate on our brand guidelines and voice and tone
- Establish, track, and report on content KPIs to demonstrate business impact
- Build relationships with internal and external content partners including our lead researcher, executive thought leaders, and industry analysts and influencers
- Help manage the content budget and resources
- Stay updated on industry trends and best practices, utilizing the latest technologies and suggesting new ways of working for efficiency and excellence
What You Bring
- A sense of ownership and autonomy, with a strong perspective on what excellence in content marketing looks like
- A track record of developing and implementing content strategies that leverage diverse formats to engage key personas throughout the buyer journey - contributing to business and brand growth
- Ability to establish content KPIs and performance tracking to report on content impact
- Strategic and results-oriented mindset with a penchant for being incredibly organized
- Strong stakeholder management and communication skills
- 7+ years of experience in B2B content marketing, plus if Enterprise content marketing
- Interest in testing, bold initiatives, and taking risks
Nice-to-haves
- SaaS experience
- HR Tech experience
Most importantly, you share our values...
- You roll up your sleeves
- You make it easy
- You are proud
- You never stop learning
- You play to win
The base pay range for this position in the $150k - $220k/year + bonus
The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.
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