Senior Digital Insight Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

We are VML Enterprise Solutions - a group of talented engineers, tech experts, and creators who combine our passions and contribute to the IT world. You may know us better as Wunderman Thompson Technology – in 2024 we changed our name, but at the same time, we remained a great team of people who deliver our best. We design, build, manage and run complex technology platforms and help our clients to benefit from our work and creativity.   

The opportunity:

Senior Insight Analyst required to joining our rapidly expanding Customer Insight and Activation team (CIA). As a Senior Insight Analyst you will have the opportunity to work on multiple projects with some of our largest projects. Reporting to the Insights Principle, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it’s an opportunity to help shape the digital and business strategies of some of the world’s leading brands and retailers! We are tool agnostic and depending on client requirements you will use tools like Google Analytics, Adobe Analytics or Content Square for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of Google Data studio, Power BI, Advanced Excel and PowerPoint for visualisation. Also you may be required to work with the wider GCP or Microsoft tool suite to leverage other type of data in your analysis

What you’ll get to do:

• Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)
• Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
• Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications, instore devices)
• Creating detailed insight reports that cover key findings and recommendations.
• Presenting your findings to a senior-level client audience and helping them understand what it means for their business.
• Working with our internal CX and Design teams to inform the creation of new websites and apps.
• Answering client queries and running training sessions with them

What you should have:

• Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency)
• Must have Advanced practical knowledge of various Analytics tools and techniques.
• Numerically adept in using Excel (or similar) to analyse data.
• Previous experience supporting junior team members.
• Highly proficient in Microsoft Word and PowerPoint.
• Extensive experience working with senior client stakeholders.
• Effective time and project management as well as multitasking abilities.
• A proven track record of delivering large insight projects for leading B2B and B2C organisations.

You will collaborate with our UK project team, so we’ll need you to be available until 18:00 PL

What we offer:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Contract only

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

Please note that this job is a full-time position located in Poland, but the selection process will be conducted in English. 

Please send over your CV in English. 

We are a part of VML Enterprise Solutions. Learn more about our us on dedicated social media: Instagram VML Enterprise Solutions, our LinkedIn page and YouTube channel. 

In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle-blower policy and reporting procedures, please refer to our dedicated document.

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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