Copywriter

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Creative Copywriter needed to join our team on a permanent basis.

The opportunity:

We are seeking a Creative Copywriter for a rapidly growing division within VML Enterprise Solutions to create and refine content innovatively. As a Copywriter, you'll craft compelling narratives that differentiate our products, engage our audience, and drive business results. From developing product messaging to exploring innovative content formats, you'll play a key role in shaping our brand's future. You will be given the opportunity to thrive in an engaging and fast-paced environment, and to make a difference on an everyday basis. 

What you’ll be doing:

• Shaping the product experience through tone of voice and language.
• Create in-product messaging, navigational language, promos, error messages, and features throughout the product. You must be comfortable executing this across user journeys.
• Partner with the clients scrum team early in the process to guide content approach.
• Craft copy to create intuitive, accessible experiences.
• Collaborate with the clients scrum team and other stakeholders to ensure clients our receive consistent messaging that drives results across different channels.
• Ensure that the copy meets legal, compliance and business requirements, while still being fresh and compelling.
• Analyze existing content, focusing on consistency, efficiency, and value for the audience.
• Create and maintain a comprehensive library of content guidelines, standards, and workflows.
• Interact with stakeholders and clients to share insights and recommendations.
• Engage with existing clients to help embed copy guidelines and best practices.

What we want from you:

• Extensive copywriting experience and experience in sub-editing
• Excellent written and verbal English skills
• Ability to quickly understand our tone of voice.
• Ability to write edit and review copy across web, app and digital in-store comms.
• Familiarity with using common AI tools to enhance the quality, impact, and conversion capability of marketing and sales copy 
• Demonstrated experience in all stages of content creation, from ideation and development to execution and final publication. 
• Demonstrated ability to collaborate with stakeholders, refine initial concepts, and execute content plans.
• Self-motivated and driven: you are going to be responsible for our “voice” and will play a pivotal role in shaping the perception of our products and company
• Experience in working in a fast paced environment – ability to turn around copy within tight time frames.
  
  

If you have some of this, even better:

• Experience working in a Scrum team

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-KB1 #LI-HYBRID #LI-EMEA

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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