Senior Brand Naming Strategist

Join Vonage and help us innovate cloud communications for businesses worldwide!

Vonage Marketing

We are a highly creative, energetic and results-oriented organization that produces all creative assets that Vonage needs to engage, educate and convert prospects around the world. We connect with the external marketplace through all media including print, digital and event materials. Our team leverages deep industry knowledge, current marketing strategies and data into impactful marketing assets. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

Why This Role Matters

We are looking for an experienced Senior Brand Naming Strategist to establish a clear and consistent naming architecture, framework, and governance for all products, features, and internal initiatives across the organization.You’ll collaborate closely with stakeholders across all business units requiring strong interpersonal skills, business acumen, and a proactive, solutions-oriented mindset. This role is ideal for an individual with a passion for language and a strategic mindset for how the right name can drive product success and brand identity. This position reports directly to the Senior Director of Brand, Creative & Campaigns. 

Key responsibilities

● Lead the naming process for new products, features, categories, and internal initiatives, from creative ideation to final approval

● Develop and maintain a clear naming architecture that reflects brand hierarchy, product relationships, and go-to-market clarity

● Strong understanding of brand architecture and how naming impacts product adoption and user experience

● Collaborate cross-functionally to align names with strategy, brand, and legal

● Establish naming guidelines and governance, including rules for product tiers, features, and campaigns

● Audit and rationalize legacy names to maintain a cohesive and scalable naming framework

● Evaluate the competitive landscape to determine the most effective naming

● Articulate and defend naming choices to senior management and diverse stakeholders, leveraging data and strategic rationale to gain consensus and approvals 

What you will bring

● At least 7+ years of experience in brand strategy, product marketing naming and/or verbal identity strategy (B2B software or tech experience preferred) ● Proven experience leading naming or brand architecture projects, ideally for complex product portfolios

● Strong understanding of B2B software markets and the relationship between product positioning, naming, and category creation

● Exceptional creative and linguistic skills, with the ability to balance imagination and business logic

● Knowledge of trademark screening, linguistic validation, and global naming considerations 

#LI-JS3

There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.

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Who we are:

Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.