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Senior Product Manager, Advertising

San Francisco, California / Remote

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.Our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. 

We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone. 

We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive and innovative culture. 

Here are some of the traits we expect from all VSCOnauts:

  • Modest Overachiever: You exemplify a growth-mindset and seek feedback as fuel for growth. You are driven to excel in service of the whole, reaching beyond your immediate path.
  • Winner’s Mindset: Beyond an intrinsic motivation to succeed, you have the grit and determination critical to preserve in spite of obstacles. You persist with purpose, balancing ambition with empathy and optimism.
  • Ownership with Impact: You show up and stay in it, driving progress over perfection. You don’t wait to be told, you take initiative in ways that lift others and build lasting impact.
  • Force Multiplier: You have deep skills and know how to scale knowledge to make our team better. You are a team catalyst and create momentum through collaboration.
  • Rigorous Focus on Outcomes: You keep the bar high and embrace the future. You prioritize what matters most for our mission, leading with clarity, discipline, and care. 

Our values and high performance traits are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our  Careers Page.  

About The Role

VSCO is building its advertising business from the ground up. We’re looking for a Senior Product Manager, Advertising to help define and execute the product roadmap across both programmatic and direct monetization. This person will partner closely with sales, engineering, marketing, operations, and leadership to grow revenue while protecting the creative integrity of the VSCO experience.

You’ll be responsible for building the infrastructure that unlocks monetization — including addressability, brand safety, viewability, and measurement — while developing scalable, user-aligned ad units. You will help ensure VSCO is accessible to buyers via both open and private marketplaces, and that our ad experience stands out for both our users and advertising partners.

The ideal candidate will have a strong background in product management, a deep understanding and liking of advertising technology, and a proven track record of delivering impact in fast-paced environments.

The Day to Day

  • Driving the growth and evolution of VSCO's advertising product from requirements definition, research, metrics analysis, technical specifications, development, testing, and learning.
  • Developing, enhancing, and managing our advertising products -- you will manage and evolve the roadmap, align business and technical needs, analyze customer and performance data, turn insights into actionable initiatives, determine rollout strategy, and manage risk.
  • Conducting competitive analysis and customer research to understand the emerging trends in the advertising industry and segment needs that help identify new opportunities, inform reach objectives, and help get the rest of the team on board.
  • Building collaborative and trusted relationships with key partners by determining and driving priorities aligned to business goals, communicating the product roadmap, and gaining buy-in from leadership.
  • Leading development of foundational systems that support buyer expectations for identity resolution, audience addressability, brand safety, viewability, and third-party measurement.
  • Collaborating with Sales, Revenue Operations, and Programmatic Ops to prioritize features that unlock demand from DSPs, SSPs, trading desks, and direct buyers.
  • Designing scalable ad experiences and custom solutions that resonate with Gen Z and align with VSCO’s aesthetic and values.
  • Work with Engineering and Design to launch ad placements that resonate with advertisers and perform in privacy across our mobile app and web properties.

Qualifications

  • 5+ years in product management, with experience in advertising, ad tech, or media platforms.
  • Strong understanding of digital ad ecosystems, including programmatic buying and publisher-side monetization.
  • Experience developing or scaling ad products across mobile apps and mobile web — including native units, auctions, segmentation, and measurement.
  • Hands-on operating experience with a publisher-side ad server, like Google Ad Manager.
  • Knowledge of concepts like viewability, contextual targeting, identity resolution, and real-time bidding.
  • Passionate about solving complex problems from the ground up.
  • A wiz at thinking and acting strategically and tactically. No task is too large or too small
  • Are a natural storyteller; your spoken and written communication is clear and concise and you drive alignment effectively across all levels of the organization.
  • Move fast, are a natural instigator, and are comfortable with ambiguity.
  • Are a strong partner to cross-functional teammates, especially engineering teams on platform infrastructure – understanding when it’s right to collaborate vs lead.
  • Are a great prioritizer, have strong instincts when it comes to what matters, and have experience making tough but smart trade-offs. 
  • Are constantly monitoring metrics and thinking about how the work ladders up to business and user value.
  • You have a proven ability to get things done in fast-paced startup environments where being resourceful is a critical skill.

Nice to Haves

  • Experience building ad solutions on consumer platforms with Gen Z or creator-focused communities.
  • Familiarity with rewarded video, performance-based advertising (CPA/CPC), or branded integrations.
  • Experience with auction dynamics and marketplace optimization on web or mobile.

Job Perks

  • Remote work with offices in SF and NYC  
  • Regular in-person events events to connect and collaborate
  • Competitive Salary & Equity 
  • Medical, dental, and vision insurance for employees and families
  • Flexible Time Off
  • Company-paid parental, medical and caregiver leave
  • Other perks including mental health resources and tech reimbursements 

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $190,000 - $205,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance. 

The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note: 

The application window for this role will be open until at least 8/18/2025. This opportunity will remain online based on business needs which may be before or after the specified date.

As part of our hiring process, we conduct pre-employment background checks in compliance with federal, state, and local laws. Employment is contingent upon the successful completion of this background check, which includes state and federal criminal records checks, sex offender registry searches, and other relevant checks as permitted by law. 

Be careful of fraudulent job posts.

If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse). 

Note that VSCO will never ask for financial information or sensitive personal information during the application process.

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