Senior Director, Growth (Hybrid)

Senior Director, Growth (Hybrid)

Overview:

We are seeking a dynamic, data-driven, and results-oriented Senior Director, Growth to lead our SEO, Paid Media, and Lifecycle Marketing teams. This role will play a pivotal part in shaping and executing our user acquisition, retention, and revenue growth strategies across the entire funnel. As the strategic head of these functions, you will guide a team of high-performing marketers, manage multi-million dollar budgets, and collaborate cross-functionally to drive sustainable growth at scale.

This is a senior leadership role for someone who thrives at the intersection of performance marketing, organic growth, and lifecycle optimization—and is ready to lead with impact.

The impact you'll make:

• Develop and own the company-wide growth strategy, including SEO, paid digital advertising (search, display, social), and lifecycle marketing (email, SMS, push, in-app)
• Manage agencies - both digital marketing and creative
• Establish KPIs and forecast growth across user acquisition, engagement, and retention.
• Translate company goals into team OKRs and campaign plans with clear ownership and timelines.
• Conduct market research to identify new opportunities for growth, including new markets, growth areas, trends, customers, partnerships, products, and services.
• Define, measure, and analyze key growth metrics to evaluate the success of growth strategies and initiatives. This includes Orders, Order GMV, REgistered Users and App Downloads as the core metrics for growth
• Collaborate with marketing and sales teams to ensure strategies and goals are aligned, optimizing the customer acquisition process and user journey.
• Work closely with the product development team to ensure product offerings meet market needs to support growth.
• Develop and oversee campaigns aimed at acquiring new customers and retaining existing ones, utilizing various channels such as digital marketing, content marketing, SEO, and social media.
• Manage the growth department's budget, ensuring resources are allocated effectively to support strategic initiatives.
• Identify and establish strategic partnerships and relationships that can fuel growth and expand market reach.
• Foster an innovative culture within the team, encouraging experimentation, adoption of new growth tactics and technology
• Leverage data analytics tools and platforms to monitor growth efforts, providing regular reports to the VP and Sr. VP with insights and recommendations for optimization.
• Keep abreast of competitor movements and strategies, adapting growth plans to maintain competitive advantage.
• Work across departments to ensure a cohesive approach to growth, aligning product, marketing, sales, and customer service efforts.
• Ensure all growth activities comply with relevant laws, regulations, and ethical standards, assessing and mitigating risks associated with growth strategies.

Paid Media

• Oversee campaign strategy, execution, & optimization across platforms (Google Ads, Meta, TikTok, programmatic DSPs).
• Ensure efficient CAC, strong ROAS, and proper attribution modeling in place and in alignment with the rest of the org..
• Collaborate with analytics and finance to forecast media spend and revenue contribution.

SEO & Organic Growth

• Guide long-term organic growth strategy in partnership with content, engineering, and product teams.
• Ensure best-in-class technical SEO practices and continuously identify new growth opportunities.
• Monitor SERP performance, keyword trends, and content expansion strategies.

Lifecycle & CRM

• Own full-funnel lifecycle communications, including onboarding flows, engagement campaigns, and win-back strategies.
• Collaborate with product, data, and CX teams to deliver personalized and automated communications to increase LTV.
• Manage segmentation, campaign testing, and performance reporting across CRM channels.

Cross Functional

• Work with product, engineering, data science, creative, and sales to align growth initiatives with overall business strategy.
• Advocate for growth in company planning meetings and represent marketing performance to leadership and board-level stakeholders.
• Lead and manage the Growth team by providing guidance, support, and mentorship to help them develop their skills and achieve their goals.
• Lead and inspire a team (estimated span of control 10 employees, plus dotted line employees), providing guidance, mentorship, and performance feedback.
• Foster a collaborative and inclusive work environment that encourages creativity, innovation, and professional growth.
• Develop and manage departmental budgets, ensuring optimal resource allocation.
• Stay informed about industry trends, regulations, and best practices in event production and the cannabis industry, actively participating in industry conferences and networking events.

What you've accomplished:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration,or a related field
• 7-10 years of a proven track record of successfully establishing and managing strategic partnerships that have driven business growth. Proven experience in full stack SEO, CRO, Content, Lifecycle, and analytics
• 3+ years in a senior leadership role.
• Strong analytical mindset; expert in marketing attribution, funnel analysis, cohort tracking, and LTV/CAC modeling.
• Excellent project management skills, with the ability to manage multiple projects simultaneously, meet deadlines, and stay within budget.
• Strong sense of operational excellence: has the ability to drive performance in line with strategy, strong leadership and engagement skills, cultural fluency, vision, expertise in continuous improvement, knowledge of process transformation, and risk management.
• Exceptional leadership and team management abilities, with a track record of building and motivating high-performing teams.
• Strong communication and interpersonal skills, with the ability to influence and collaborate effectively with internal and external stakeholders.
• In-depth knowledge of the cannabis industry, including regulatory frameworks, market trends, and key players.
• Strong negotiation, communication, and interpersonal skills.
• Exceptional analytical and problem-solving abilities.
• Ability to work collaboratively across departments and levels of the organization.
• Demonstrated leadership skills and experience managing a team, with a strong business acumen and strategic thinking.
• Proficiency in Microsoft Office Suite and CRM software.

Bonus points:

• Previous leadership roles in cannabis

The base pay range for this position is $227,310.00 - $253,292.00 per year

2025 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D
•  Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best 
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants  are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps:

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: jlebowski@weedmaps.com

• INCORRECT: jlebowski@gmail.com

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!