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Marketing Systems & Lifecycle Operations Specialist II (Hybrid)

Austin, TX

Marketing Systems & Lifecycle Operations Specialist II (Hybrid)

Overview:

The Marketing Systems & Lifecycle Operations Specialist II is a technical role focused on the architecture, configuration, and optimization of complex automated user journeys and first-party audience management. Success in this position requires the ability to independently translate strategic marketing goals into technical solutions, utilizing advanced logic and coding to ensure high-performance delivery across email, push, in-app messages, and SMS. This role fits into the Marketing Operations department as a technical lead for campaign execution, responsible for ensuring that both B2C and B2B initiatives are scalable, accurately tracked, and continuously improved through data-driven technical audits.

The impact you'll make:

  • Partner with Lifecycle Marketing to build and test automated journeys that support new campaigns and business initiatives.
  • Manage and execute multi-channel communications for consumers and merchant partners, ensuring builds align with provided strategy and requirements.
  • Perform end-to-end quality assurance (QA) on complex campaigns, validating segmentation logic, personalization tags, and message variations.
  • Set up and support A/B and multivariate tests, partnering with Data Engineering when needed to investigate data discrepancies.
  • Research and resolve escalated Support inquiries related to lifecycle campaigns, promotions, and merchant communications, escalating edge cases when appropriate.
  • Maintain clear technical documentation for campaign builds, QA processes, and audience logic to support team visibility and continuity.
  • Collaborate with Product and Engineering to provide input on tooling improvements and participate in testing new features impacting lifecycle marketing.
  • Monitor channel performance and delivery health, identifying trends and recommending optimizations to senior team members.
  • Provide guidance and best-practice support to Coordinators on campaign setup, QA processes, and basic Liquid/HTML troubleshooting.
  • Build and manage advanced first-party audience segments for lifecycle and paid media efforts, ensuring proper synchronization and suppression logic.
  • Execute high-priority or time-sensitive marketing sends with a high degree of accuracy and accountability.

What you've accomplished:

  • Requires a minimum of 3+ years of experience in a marketing technology or technical operations role, specifically building campaigns in a high-scale CRM platform (e.g., Braze, Iterable).
  • Possesses a Bachelor’s degree in Information Technology, Marketing, Business, or a related field; OR provides equivalent hands-on professional experience in a technical operations environment.
  • Demonstrates advanced proficiency in translating business requirements into technical logic, including complex boolean logic and database fundamentals.
  • Exhibits strong problem-solving skills with the ability to take full ownership of technical projects from brief to deployment.
  • Maintains a thorough knowledge of audience segmentation, data schemas, and how marketing platforms integrate with external data sources like Snowflake.

Bonus points: 

  • Demonstrated proficiency in core MarTech platforms, specifically Braze or similar CRM/Marketing Automation systems, Segment or comparable CDPs, and Branch or other mobile measurement platforms (MMPs).
  • Experience writing and executing Snowflake queries (or SQL) to verify data accuracy, audit audience segments, and pull performance reporting.
  • Intermediate to advanced proficiency in HTML, CSS, and Liquid logic (or similar dynamic content languages) for advanced personalization.
  • Prior experience in the cannabis industry or high-growth e-commerce/app-based marketplaces.
  • Proven ability to manage multiple high-pressure projects simultaneously while maintaining extreme attention to technical detail.
  • Strong technical proofreading skills with an eye for consistent logic and formatting across all digital touchpoints.

The base pay range for this position is $74,931.00 - $86,000.00 per year

 2026 US Benefits for Full Time, Regular Employees:

  • Physical Health (Medical, Dental & Vision)
    • 100% employer-paid premium for employees
    • Up to 80% coverage for dependents
    • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Basic Life, Voluntary Life and AD&D Insurance options
  • Supplemental, voluntary benefits
    • Student Loan Repayment/529 Education Savings with a monthly company contribution
    • FSA (Medical, Dependent, Transit and Parking)
    • Voluntary Life and AD&D Insurance
    • Critical Illness Insurance
    • Accident Insurance
    • Short- and Long-term Disability Insurance
    • Pet Insurance
    • Identity theft protection
    • Legal access to a network of attorneys
  • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
  • Paid parental leave

Why Work at Weedmaps?

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. 

You too can have a hand in shaping the industry’s future; ready to roll with us? 

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate 

About Weedmaps:

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

  • Our recruiters will always communicate with candidates through an @weedmaps.com email address.
  • CORRECT: jlebowski@weedmaps.com
  • INCORRECT: jlebowski@gmail.com
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

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