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Paid Media Manager

New York, NY

Job Title: Manager, Paid Media

Work Location: New York, NY (Hybrid)

Target Start Date: December 9, 2024 or Earlier Ideally.

Named one of WorkLife’s 50 Best Places to Work and one of Fast Company's Most Innovative Companies, Whalar Group is a global creator company on a mission to liberate the creative voice. 

Creators are at the heart of everything we do! We are a curious, diverse team of 300 individuals around the world who are passionate about the Creator Economy. Our proximity, understanding, and trust of creators evolved into a first-of-its-kind creator ecosystem. Under Whalar Group, there are six companies: Whalar, a global creator agency; Sixteenth, a global full-service, 360° creator and talent management company; Foam, a suite of AI tools, templates, and services; Moby Ventures, a creator-centric venture studio; Umi Games, a groundbreaking gaming studio; and The Lighthouse, an IRL campus for creators and their teams.

About the role:

We are seeking a dynamic Manager of Paid Media to support our paid social strategies, driving innovation and excellence across multiple platforms. The ideal candidate will have a background in media planning, campaign optimization and working with creators. This role requires a forward-thinking leader who is adept at working fast, across multiple teams and clients and thinking strategically. 

Here’s what you’ll do day-to-day:

  • Support on the creation and communication of paid social media strategies and campaigns, to both internal teams and external clients.
  • Serve as the primary point of contact for some clients, managing client relationships and effectively addressing their needs.
  • Support in responding to client briefs and building strategic approaches to drive business results. 
  • Launch paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models.
  • Lead the implementation of creator integrations, allowlisting, leveraging the latest platform features to enhance campaign performance on META, TikTok, Snapchat, YouTube, LinkedIn.
  • Strategically configure and optimize paid social campaigns, with the ability to manage and adjust budgets in real-time to maximize ROI.
  • Maintain exceptional attention to detail while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking.
  • Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes. Present wrap reports to clients
  • Stay at the forefront of paid social media developments, regularly presenting insights and trends to teams and incorporating these into strategic planning.

Here’s what we’re looking for:

  • 2-3 years in paid social media roles, with a proven track record in leading and executing successful campaigns within agencies, brands, or platforms.
  • Knowledge and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, Snapchat Ads Manager, etc.
  • Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques.
  • Demonstrated experience in strategic media planning and the ability to align campaigns with broader business objectives.
  • Comprehensive knowledge of social media platforms, including best practices for creative ad execution and platform-specific dynamics.
  • Advanced proficiency in Google Sheets, with the ability to analyze complex data sets, utilize formulas, and create pivot tables to drive campaign performance.
  • Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders.
  • Ability to manage multiple deadlines in a fast-paced environment, demonstrating flexibility and strong problem-solving skills.
  • Thorough understanding of branded content ad policies and compliance requirements.

This hybrid role, based in Hudson Yards, NY, offers flexibility and collaboration, allowing you to choose any three days a week to work from our vibrant office. Enjoy a collaborative environment with top-tier amenities, including beverages, snacks, and weekly happy hours, fostering productivity and camaraderie. This position combines the best of both worlds, offering the freedom to balance in-office interactions with remote flexibility.

The salary range for this role is $65,000 - $85,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and, ultimately budget approvals.

Our values:

At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more. 

Our benefits and perks:

Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

  • Medical, dental, and vision
  • 25 days of PTO + sick days + winter break
  • 401k: up to 4% matching
  • Monthly phone/internet reimbursement
  • Yearly professional development stipend
  • New joiner home office allowance 
  • Fertility benefits
  • Up to 16 weeks of paid parental leave
  • Calm App subscription (add up to 4 dependents)
  • Volunteer days
  • Identity theft protection and legal assistance
  • Company-paid life and disability insurance
  • Extra voluntary life insurance policy
  • Voluntary hospital and critical illness insurance
  • Voluntary pet insurance
  • Employee resource groups

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

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