Senior Director, Creator Strategy

Job Title: Senior Director, Creator Strategy

Work Location: New York, NY

Start Date: ASAP

Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators. 

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global.

About the role:

Senior Director of Creator Strategy will focus on developing and executing creator strategies that align with business objectives and creative ideas.

This is a net-new function for Whalar and will require proactive development of an approach, framework and best practices - that will funnel into new and existing business. This function is meant to evolve as we learn and grow as a business. 

You will lead budget allocation decisions while collaborating with key stakeholders (Paid Media, Research & Measurement, Creative Strategy, and Client Services teams) to ensure that the creator approach aligns with the 360 recommendation.

Here’s what you’ll do day-to-day:

• Develop data-driven Creator Strategy recommendations to drive business goals
• Recommend budget distribution across creators, paid media, and new platform testing, using data, research, and insights to inform decisions.
• Determine the optimal number, level, and blend of creators for collaboration.
• Identify the most effective social media platforms for campaigns, including recommended tactics and content formats.
• Establish the optimal timing and posting cadence for campaigns
• Contribute to the development and refinement of pricing strategies
• Analyze market trends, consumer behavior, and media consumption patterns to guide media strategies and identify opportunities for growth.
• Continuously research and evaluate new media platforms, tools, and techniques to stay on the cutting edge of media strategy

Here’s what we’re looking for:

• 8+ years of media planning, buying, and strategy experience, preferably in a leadership role.
• 5+ years of experience in creator strategy 
• Strong understanding and knowledge of paid & organic social media, and working with/negotiating with creators. 
• Proven track record of managing large media budgets and delivering strong ROI.
• Excellent project management skills with the ability to handle multiple campaigns and deadlines simultaneously.
• Strong analytical skills and data-driven mindset.
• Exceptional communication and presentation skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment

This hybrid role, based in Hudson Yards, NY, offers flexibility and collaboration, allowing you to choose any three days a week to work from our vibrant office. Enjoy a collaborative environment with top-tier amenities, including beverages, snacks, and weekly happy hours, fostering productivity and camaraderie. This position combines the best of both worlds, offering the freedom to balance in-office interactions with remote work flexibility.

The salary range for this role is $165,000 - $180,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and, ultimately budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner Home office allowance 
• Fertility benefits
• Up to 16 weeks of paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Extra Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.