Job Application for Intern, Creative Strategy at Whalar Group

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Job Title: Intern, Creative Strategy

Location: New York, NY

Start Date: ASAP

Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators.

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global. Learn more: https://www.whalar.com/

About the role:

We're looking for a curious, creative, and culturally connected Creative Strategy Intern to join our team. This internship offers hands-on experience supporting the development of creator marketing campaigns for some of the world's leading brands, giving you exposure to strategic planning, cultural insights, creative ideation, and creator partnerships.

Working alongside our Creative Strategy team, you'll help uncover trends, research audiences and creators, contribute to campaign thinking, and support the development of ideas that connect brands with culture. It's an ideal opportunity for someone who's passionate about social media, internet culture, and the ever-evolving Creator Economy.

Here’s what you’ll do day-to-day:

Research creators, communities, audiences, and cultural trends to inspire campaign strategy and creative development.
Monitor emerging social media, platform, and internet trends, turning observations into actionable insights for the team.
Support the development of creative briefs, campaign concepts, presentations, and client-facing materials.
Contribute to brainstorming sessions, bringing fresh ideas and cultural references to campaign development.
Assist in conducting cultural, competitor, and community audits to help inform strategic recommendations.
Review creator content and provide thoughtful feedback to help strengthen creative execution and brand alignment.
Support campaign reporting by analysing performance data and identifying key insights and learnings.
Stay immersed in the Creator Economy, following creators, platforms, and cultural moments that shape consumer behaviour.
Support the wider Creative Strategy team with research, coordination, and day-to-day project needs.

Here’s what we’re looking for:

Currently pursuing a degree in Marketing, Communications, Advertising, Media, Business, or a related field.
A genuine passion for social media, creators, internet culture, and digital storytelling.
Naturally curious, with a strong interest in understanding consumer behaviour, emerging trends, and online communities.
Strong research, analytical, and creative thinking skills.
Excellent written and verbal communication skills.
Highly organised with strong attention to detail.
Comfortable working independently while collaborating with cross-functional teams.
Proficiency with Microsoft Office and Google Workspace.
Familiarity with platforms including TikTok, Instagram, YouTube, Reddit, Pinterest, X, and emerging social platforms.
Experience using AI tools to support research, ideation, or content development is a plus.

About the role:

Here’s what you’ll do day-to-day:

Research creators, communities, audiences, and cultural trends to inspire campaign strategy and creative development.
Monitor emerging social media, platform, and internet trends, turning observations into actionable insights for the team.
Support the development of creative briefs, campaign concepts, presentations, and client-facing materials.
Contribute to brainstorming sessions, bringing fresh ideas and cultural references to campaign development.
Assist in conducting cultural, competitor, and community audits to help inform strategic recommendations.
Review creator content and provide thoughtful feedback to help strengthen creative execution and brand alignment.
Support campaign reporting by analysing performance data and identifying key insights and learnings.
Stay immersed in the Creator Economy, following creators, platforms, and cultural moments that shape consumer behaviour.
Support the wider Creative Strategy team with research, coordination, and day-to-day project needs.

What you'll gain:

Hands-on experience developing creative strategy for global brands.
Exposure to every stage of the creative strategy process—from cultural insights and research through campaign ideation and execution.
Mentorship from experienced strategists working at the forefront of the Creator Economy.
Opportunities to collaborate with creators, creatives, and cross-functional teams across the business.
A deeper understanding of how brands connect with culture through creator marketing.
Potential future full-time opportunities based on performance.

This internship pays $20.00 USD per hour. In addition to hourly pay, you'll gain hands-on experience working on live client campaigns, mentorship from industry professionals, and the opportunity to build your skills at the forefront of the Creator Economy.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.

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Intern, Creative Strategy

About the role:

Here’s what you’ll do day-to-day:

Here’s what we’re looking for:

About the role:

Here’s what you’ll do day-to-day:

What you'll gain:

Our values:

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