Job Application for Marketing Analyst at WorldStrides

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Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

The Marketing Analyst will drive insights and recommendations on marketing performance across digital and customer lifecycle channels, helping the team understand what's working, why, and what to do next. This role sits at the intersection of marketing and analytics, translating campaign data into actionable insights that improve acquisition, retention, and cross-sell performance, and uses AI-enabled tools to accelerate analysis and improve campaign effectiveness.

Responsibilities:

Campaign Performance & Insights

Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
Identify key drivers of conversion, CPA, and overall campaign effectiveness
Translate findings into actionable recommendations for marketing teams

Customer Lifecycle & Retention

Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
Evaluate customer segments and behavior to identify growth opportunities
Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion

Testing & Optimization

Support A/B testing across channels (creative, offers, segmentation, cadence)
Analyze test results and communicate clear implications

Channel & Budget Support

Monitor performance across owned channels, including website, email, and sales channels
Provide insight into channel performance to inform budget allocation
Identify opportunities to scale high-performing campaigns or improve efficiency
Support forecasting and performance planning

Measurement & Attribution (Applied)

Use existing tracking and attribution frameworks to interpret campaign performance
Ensure marketing results are measured consistently and accurately
Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve

Qualifications:

3–4 years of experience in marketing analytics, digital marketing, or performance marketing
Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
Familiarity with AI-enabled tools to support efficient analysis and reporting
Ability to translate data into clear business insights and recommendations
Strong communication and cross-functional collaboration skills

Preferred Qualifications:

Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
Exposure to direct mail campaign analysis
Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Success Measures (First 6–12 Months)

Establishes standards for marketing tagging and analytics across channels and programs
Drives measurable improvements in campaign performance (conversion, CPA, engagement)
Contributes to improved retention and cross-sell outcomes
Uses AI tools to increase speed, depth, and clarity of insights
Becomes a trusted partner to marketing stakeholders

Work Perks:

Fun & driven environment.
Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HSA with employer contribution, and generous 401k match.
11 paid floating corporate holidays, 1 paid volunteer day & up to 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
Tuition reimbursement up to $5,250 annually
$1,000 towards professional certifications annually
Opportunities for paid and discounted travel.
Flexible work schedule providing on-site, remote, and virtual office opportunities.
Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
Fitness Center and café onsite at select locations.
Employee Assistance Program (EAP)
Paid Parental, Caregiver, and Disability leave.
Team Member Discount Program

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount WorldStrides is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Maryland Salary Range

$85,000 - $95,000 USD

Virginia Salary Range

$85,000 - $95,000 USD

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

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Have you ever been or are currently employed by WorldStrides or a WorldStrands brand, including but not limited to ISA, The Education Abroad Network, Explorica, Oxbridge Academics Programs, or Envision?

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If you are a current WorldStrides team member, please use the internal posting to apply to this position.

If hired, can you provide proof of your legal right to work in the US?

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Are you willing to work overtime if asked?

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Are you able to travel if the job requires it?

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The hiring process may consist of a phone interview, manager(s) interview, reference checks, and potential employment assessment. Are you willing to participate in this process?

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The information provided in this application/resume for employment is true, correct and complete to the best of my knowledge. If employed, any misstatement or omission of fact on this application, any resume furnished to us, or any interviews may result in dismissal. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at any employment decision. As applicable, I understand that satisfactorily passing a background check is required prior to employment.

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Are you at least 18 years of age?

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Do you have direct experience working in marketing as an analyst?

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Marketing Analyst

Company Introduction

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