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WORTHI FALL APPRENTICESHIP PROGRAM

 

The Cultural Connections Agency

 

WORTHI APPRENTICE

FALL 2024

Location: US - Remote

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI? 

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. 

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop. 

Our WORTHI Values:

  • Embody Excellence
  • Lead with Empathy + Respect
  • Do The Right Thing
  • Keep it 💯
  • Insatiable Curiosity
  • Creative AF
  • Multipliers, not Diminishers
  • Deep Rooted Passion
  • Fail Fast
  • Partnership over Vendorship 

Capabilities:

  • Brand Strategy
  • Creative Production
  • Public Relations
  • Influencer + Creators
  • Brand Partnerships
  • Experiential 
  • Analytics

THE JOB. 

We want to offer a current college student the opportunity to learn and grow through a hands-on rotational apprenticeship program at the agency.

The apprentice will have a curated experience that will allow them to learn and apply our intentional approach to ethnographic marketing or public relations. 

Our apprentices aren’t just “interns”; they are also valued and supported members of our team. 

If interested, please apply below. 

Qualifications: 

  • Excellent organization and time management skills.
  • Result-oriented and client-focused with a passion for public relations or marketing practice.
  • Good problem-solving, and troubleshooting skills.
  • A creative point of view, a “can-do” attitude and a “what’s next” mentality.
  • Able to thrive in a fast-paced environment.
  • Ability to effectively provide and receive feedback.

THE HUMAN. 

The candidates we’re looking for: 

  • Embody Excellence
  • Lead With Empathy + Respect
  • Do The Right Thing
  • Keep it 💯
  • Insatiable Curiosity
  • Creative AF
  • Multipliers, not Diminishers
  • Deep Rooted Passion
  • Fail Fast
  • Partnership not Vendorship 

 

 

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WORTHI CULTURE & VALUES

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PUBLIC RELATIONS: Relationship builders and dot connectors who strategically ignite earned conversations with influential press, community organizations and key opinion leaders.

 

MARKETING (made of two teams): 

Audience Strategy: Multifaceted marketers that drive strategic guidance for our client partners with audience-based insights and lead overall account management.

Creative Production: Creatives and makers that develop ideas from concept to execution, with integrated project management along the way.

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