Business Director Influencer Solutions

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

GOAT is a special unit of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Director Influencer Solutions to join us. In this role, you will be responsible to lead, establish and manage influencer solutions (GOAT) business end to end in the market. You will work closely with the regional/global teams and also with key stakeholders within markets.

Reporting of the role

This role reports to the Head of Media Management & Delivery

3 best things about the job:

• Being part of a talented, and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role, your goals will be:

In three months:

• Complete knowledge of influencer marketing, buying and planning systems. Understanding of the programmatic buying, open market exchange process – includes basic understanding and importance of trading tools like DSP and SSP.
• Understanding of the market landscape (including current vendor offerings) and what agencies and clients demands.
• Monitor investments behind GOAT campaigns.

In six months:

• Understand new developments in the digital market.
• Deliver exceptional value from negotiations with media owners against KPI.
• Ensure all specified audit/buying/digital guarantees are met.

In 12 months:

• Ensure close relationships are developed with all key media owners.
• Display strong ability and knowledge for all day to day systems.
• Close negotiation deals and manage assigned tasks, regional/local.
• Drive awareness on Influencer Marketing as a subject regionally. Participate in Industry Events and be the knowledge center on Influencer Marketing to clients and press/media.

What your day job looks like at WPP Media:

The Business Director will work with the clients, the agencies (including the GOAT champions embedded within the agencies eventually), the Investment team (rates & contracts with suppliers), the Finance team (billing) and will report to the Head of MMD.

1. Drive Adoption of GOAT

• Revenue opportunity – seize opportunities and adjust influencer solutions to increase billing
• Commercial set up in market – ensure good adoption of standard commercial model and drive PBT
• Potential client list - identify revenue opportunities by client, plan and pitch
• Supplier footprint – coordinate with key suppliers
• Timings / Roll out – strong project management and organization in an ever-changing environment
• Work with local Trading and local agencies to set yearly targets for GOAT billings per agency.

1. Client Management

• Develop relationship with key clients
• Ensure that proper material is delivered to provide guidelines and incentives for next campaigns (insights, benchmarks, latest innovations, recommendations, etc.)

1. Internal Agencies

• Educate: conduct trainings among agencies about influencer marketing
• Support on business development and campaign operations whenever needed

1. Expanding the Product Set

• Support the development of the product roadmap across markets. Increasing capabilities is crucial for sustainable success given the rapid growth of the sector

1. Investment, Finance and Biz. Operations
   
   

• Align with investment team
• Align target numbers client and agency wise.
• Establish Salesforce, Actualization and FinOps Reporting
• Enable team with other BizOps tools, SharePoint, and other business tools available.

1. People
   
   

• Manage, enable, and empower the entire INCA team locally
• Setting SMART targets for everyone in the team.

What you’ll bring:

• An entrepreneurial mindset and the willingness to drive the use of GOAT in Pakistan
• Understanding of the social influencer and social media landscape
• Understanding of agency processes and structures, especially partnership and content teams
• Excellent presentation skills
• Excellent numerical skills with the ability to quickly analyze commercial constructs and opportunities
• Comfortable in negotiating deals that ensure a beneficial outcome for all concerned
• Comfortable in working autonomously
• Excellent problem-solving skills and ability to think creatively
• Good management skills
• Fluent in Urdu and English

Minimum qualifications:

• Must be a BBA / MBA from a reputable university or equivalent. 
• 10+ years’ experience in creative, digital marketing & social influencer/content focused campaigns

  Life at WPP Media & Benefits

  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
  
  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

  About Pakistan

  WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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