Senior Manager, eCommerce Planning & Strategy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

This role sits at the heart of how a major global prestige beauty brand grows across e-commerce in Asia Pacific.

As Senior Manager, e-Commerce Planning & Strategy, you'll be the strategic lead for the brand's regional e-commerce business — with Amazon as a primary growth channel. You'll work embedded with the client and WPP teams to shape how the brand shows up, competes, and wins across the digital shelf.

This isn't a campaign management role. It's a business ownership role — one that requires you to think commercially, connect media to outcomes, and influence decisions across planning, content, and investment.

Skills and Experience 

What you will do:

Drive the e-Commerce Growth Strategy

• Own the regional e-commerce growth agenda for a major global prestige beauty brand, with Amazon as a key focus channel
• Develop and steward annual and quarterly business plans — translating brand objectives into channel-level growth strategies
• Identify where growth is being won or lost, and build clear plans to act on it
• Lead Joint Business Planning (JBP) with Amazon, aligning on priorities, investment, and shared KPIs
• Work with Amazon stakeholders to unlock visibility and partnership opportunities (e.g., Premium Beauty, search placements, tentpole moments)

Lead Amazon Paid Media

• Set the strategic direction for all Amazon Paid Media, ensuring it ladders up to business outcomes — not just platform metrics
• Own performance across revenue, ROAS, ACOS, and TACOS
• Make smart calls on when to invest aggressively for growth versus when to optimise for efficiency
• Stay close to performance and move quickly when conditions shift

Elevate the Digital Shelf

• Ensure the brand's product pages are conversion-ready — strong content, accurate availability, competitive positioning
• Drive continuous improvement across PDPs, ratings, reviews, and anything else that influences purchase
• Proactively flag and resolve issues that are hurting performance

Connect Paid, Organic & Content

• Align paid and organic strategy so they reinforce each other
• Use media investment to build long-term organic visibility and category rank
• Ensure consistency of messaging and content across the full funnel

What Success Looks Like

• The brand's e-commerce business grows consistently across the region, with Amazon as a strong contributor
• TACOS remains healthy even as we scale investment
• The brand maintains strong share of voice and visibility in key prestige beauty categories
• Clear, measurable proof that media investment is driving incremental business outcomes

What you will need:

 

• 4–6 years of experience in e-commerce or total commerce, with at least 2 years of hands-on Amazon experience
• A track record of building and executing e-commerce growth strategies — not just running campaigns
• Experience working in or alongside agencies, managing multiple stakeholders across client and partner teams
• Strong commercial acumen — comfortable owning a P&L lens and making data-driven decisions
• Experience in beauty, FMCG, or premium consumer goods is a plus

What Will Set You Apart

• You think like a business owner, not a media operator
• You can connect the dots between media, content, and commercial outcomes
• You're confident challenging the status quo and pushing clients and teams toward better results
• You thrive in ambiguity, move at pace, and always know what to prioritise

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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