Bidding Platform Specialist Senior

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Bidding Platform Specialist Senior is responsible for the implementation, monitoring, optimization, and continuous improvement of digital advertising campaigns across multiple paid media platforms, including Meta, TikTok, Pinterest, Kwai, and others, ensuring execution aligns with global standards and guidelines. This role plays a key impact in minimizing execution errors, enhancing campaign performance through effective bidding and optimization strategies, and delivering clear, accurate, and actionable reports. Additionally, the specialist provides leadership and operational support to internal teams, resolves campaign-related issues, and maintains assertive, transparent communication with clients to ensure they clearly understand campaign performance, processes, and results, ultimately driving efficiency, client satisfaction, and business outcomes.

Skills and Experience

• 2–3+ years of experience executing and optimizing digital paid media campaigns across platforms such as Meta, TikTok, Pinterest, Kwai, LinkedIn, and Google.
• Strong knowledge of digital marketing, bidding strategies, campaign monitoring, and optimization.
• Intermediate Excel skills for reporting, analysis, and performance tracking.
• High analytical and problem-solving capabilities to minimize errors and improve campaign performance.
• Intermediate English proficiency with clear communication and strategic thinking skills.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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Please read our Privacy Notice for more information on how we process the information you provide.