Strategy Director

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

About EssenceMediacom: A Leading WPP Media Brand 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary and Impact 

We are seeking an innovative and highly experienced Director, Media Strategy & Planning to lead and optimize Airbnb's media efforts across the vibrant Mexican market. This pivotal role will be responsible for developing, executing, and measuring sophisticated media strategies that drive brand awareness, consideration, and conversion for both guests and hosts, ensuring our campaigns resonate deeply within the local culture.

The ideal candidate will possess a profound understanding of the Mexican media landscape, including digital, traditional, and emerging channels, coupled with a proven track record of managing significant media budgets and delivering exceptional ROI. You will be a strategic leader, adept at leveraging data and insights to inform media decisions and will work closely with cross-functional as well as external media agencies, to achieve brand targets in Mexico.

• Strategic Media Vision & Roadmap:
• Develop and own the comprehensive media strategy for Airbnb in Mexico, aligning with global brand guidelines and local market opportunities and challenges.
• Identify key audience segments (guests and hosts) and define optimal media channels, tactics, and investment allocation to achieve marketing objectives (e.g., brand awareness, direct response, host acquisition).
• Continuously monitor the Mexican media landscape, consumer media consumption trends, competitive media spend, and ad tech innovations to adapt strategies proactively.
• Media Planning, Buying & Optimization:
• Oversee the end-to-end media planning across all channels (digital – search, social, programmatic, video; traditional – TV, OOH, radio; partnerships) for the Mexican market.
• Manage and optimize a significant media budget, ensuring efficient spend and maximum impact towards defined KPIs (e.g., ROAS, CPC, CPA, CTR, reach, frequency, brand lift).
• Lead the relationship with external media agencies, providing clear strategic direction, managing performance, and fostering innovation.
• Implement robust A/B testing frameworks and learning agendas to continuously improve campaign performance and media effectiveness.
• Cross-Functional Leadership & Alignment:
• Serve as the primary media expert and strategic partner to the broader Marketing team in Mexico and global counterparts.
• Collaborate closely with Creative teams to ensure media plans enable compelling and culturally relevant ad executions.
• Partner with Data Science and Analytics teams to develop sophisticated measurement models and attribution frameworks.
• Performance Monitoring & Reporting:
• Establish clear KPIs and reporting frameworks for all media campaigns in Mexico.
• Regularly analyze and report on media performance, providing actionable insights and recommendations to optimize future campaigns.
• Identify and implement opportunities for media mix modeling and ongoing optimization to drive efficiency and effectiveness.

Skills and Experience 

• 10+ years of progressive experience in media planning, media buying, performance marketing, and media strategy, with a significant portion focused on the Mexican market.
• Minimum 5 years in a leadership role, managing media budgets, agencies, and/or small teams.
• Proven experience in managing large-scale, multi-channel media campaigns (both brand and performance-focused) in Mexico.
• Deep understanding of the Mexican media landscape, including publisher relationships, key platforms, regulatory nuances, and consumer media behaviors.
• Experience working with or managing media agencies is essential.
• Experience in technology, e-commerce, travel, or hospitality industry is highly preferred.
• Proficient in the English language, reading, writing and speaking.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

Please read our Privacy Notice for more information on how we process the information you provide.