Director - Content Innovation & Strategy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

WPP’s Content+ team is looking for a dynamic and experienced professional with a passion for innovation, storytelling, and branded content creation. If you have 5+ years of experience in content marketing and a track record of developing engaging brand narratives, we want to hear from you!

As the Director, Content+, you will lead content-driven initiatives and strategic partnerships for one of India’s largest automotive brands, alongside other national and global brands. This role demands a deep understanding of the content marketing ecosystem and the ability to develop compelling content strategies that drive engagement and brand impact.

Reporting: This role reports to the Content+ Lead for the relevant portfolio

What You’ll Do

• Lead the ideation, development, and execution of cross-platform content strategies based on client objectives and market insights.
• Develop innovative, platform-neutral content ideas that align with brand storytelling and audience engagement.
• Identify, pitch, and implement branded content opportunities across TV, digital, social, experiential, and influencer-driven platforms.
• Work closely with key stakeholders, including clients, creative teams, media partners, and platforms to bring content campaigns to life.
• Track, measure, and optimize content performance to drive continuous improvement and ROI.
• Manage end-to-end project execution, including budgeting, negotiations, deal closures, and stakeholder alignment.
• Drive best practices and thought leadership in branded content strategy.

What You Bring

• A creative thinker and storyteller with experience in brand building, content strategy, and campaign execution.
• Strong ability to translate insights from market and consumer data into actionable content opportunities.
• Excellent presentation and communication skills - ability to sell ideas and influence stakeholders.
• Strong excel skills – Should be able to create Gantt, Campaign Journey, Reports and Proposals on excel.
• A collaborative mindset with leadership capabilities to guide and mentor teams.
• A solution-oriented approach, able to think on your feet and make quick decisions.
• Experience in writing & scripting is a plus.
• Strong understanding and passion for automotive, technology, fashion, beauty, and lifestyle industries.
• 5 years of relevant experience; PG preferred but not mandatory.

What’s in It for You?

• Work with one of the largest brand portfolios in India.
• Conceptualize and execute award-winning content ideas.
• Collaborate with top content platforms across media.
• Build a leadership presence in the branded content space.

What Success Looks Like

In 3 months:

• You’ve built strong relationships with internal stakeholders across the client portfolio and begun presenting content ideas.

In 6 months:

• You’ve established a seamless process for content execution and delivery.

In 12 months:

• You’re the go-to content expert for both internal teams and clients.
• You’ve mastered escalation handling and conflict resolution.
• You’ve successfully led content pitches and campaigns that drive brand impact.

If you’re a strategic content leader who thrives in a fast-paced, creative environment and is eager to shape the future of brand storytelling, apply now!

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. 

 

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