Content Planning Executive

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media:
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

3 best things about the job:

1. No two days are the same, the variety of the role will keep you engaged and motivated. With lean and mean team, you will be exposed to the different phases of digital campaigns from briefing, planning to publisher management
2. Exposure to the exciting and revolutionary world of Digital Marketing
3. Opportunity to work with all the brands under the GroupM portfolio – with 50% of the market handled by GroupM, you will have wide exposure to many campaigns

In this role, your goals will be:

In three months:

• Develop strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
• Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams and media vendors and publishers to achieve goals
• Understand the value of agility in launching digital campaigns –especially with the booking, implementation, and post-campaign processes

In six months:

• Proficiency in managing campaigns from start to finish to achieve objectives within the determined campaign period
• Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
• Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, infographics and social snacks.

In 12 months:

• Use planning tools proficiently, create effective content strategies and create full campaign proposals for digital content requirements
• Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow
• Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns.

Core responsibilities:

• Develops key learnings from past campaigns to support annual strategic plans
• Develops strategic campaign calculations, following all campaign guidelines set by Planning Manager
• Develop monthly/ quarterly trends report per brand
• Ensures daily client satisfaction through regular, day-to-day coordination for all campaign plans
• Prepares weekly WIP updates
• Develops initial KOL grid and liaises initially with creator/ creator partner agency to get the best pricing versus GOAT Benchmark
• Supports planning manager in implementing new tolls/ practices for test & learns

Skills and Experience

• 1 to 2 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency
•  Strong analytical skills and possess a strong ability to run data into actionable insights
• Have a good understanding of influencer marketing ecosystem
• Have a good understanding of how to develop insights for consumer, trends, industry and competition
• Have a good understanding of the digital marketing industry and social media technology
• Able to lead a team or a business unit and work with minimum supervision
• Able to read, write and speak in English effectively
• Able to work in a highly multicultural environment
• Ability to communicate effectively at all levels

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.