Account Director, Paid Social

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1580 - Account Director, Paid Social

Role Summary and Impact

About WPP 650 

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social output of a busy client account (or accounts) and will also help oversee a team of more junior staff responsible for the everyday running of the account. Experience managing a team of social specialists, preferably in an agency environment, would be of benefit. This person will also be required to develop strong relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). 

 

Key Responsibilities: 

Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include: 

 

Campaign Management 

• Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders. 

• Overseeing a hybrid team (made up of both local and Global Hub employees) responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms. Comfortable troubleshooting and helping train junior team members to use advanced features such as bid rules and 3^rd party optimisation/creative/measurement tools. 

• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary). 

• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary. 

• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.  

• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client. 

 

Client & Partner Management  

• Responsible for delivering on the over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy. 

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output. 

• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing. 

• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard. 

• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others. 

 

People Management  

• Ensuring the effective management of both the local team and Global Hub employees, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met. 

• Working your Account Manager and the team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team. 

• Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary. 

• Attend and lead regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. 

• Leading the recruitment process for your immediate team and working with the head of department to assist with wider team recruitment as needed. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates. 

 

Operational Excellence 

• Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing. Developing these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team. 

• Developing tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform. 

• Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.  

• Collaborating on thought-leadership pieces and POVs for the agency and GMS social community. 

• Responsible for the accurate and effective management of agency finance processes. Ensuring the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries. 

 

Skills and Experience

 

Experience working in a busy agency or client-side social team is key to this role. We are looking for a candidate who is able to display the following attributes: 

• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint). 

• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.  

• Experience compiling detailed and insightful end of campaign reports & presentations. Experience managing a team to jointly compile regular client presentations (QBRs, annual reviews etc). 

• A clear a track record of working with clients and external stakeholders. Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.   

• Experience line managing others, helping ensure day-to-day workloads are effectively managed. The ideal candidate should also have experience training and mentoring those more junior across all things paid social and should be able to communicate effectively with people from all diverse backgrounds, cultures, countries. 

• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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