Account Director, Media Planning

About WPP Media

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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2454 - Account Director, Media Planning

Role Summary and Impact

To collaborate with international local-market specialists to create integrated, future facing cross-channel media plans. An opportunity to work across one of the world’s biggest travel brands - Booking.com.

This media-planning co-ordination position will offer the selected candidate an opportunity to grow their knowledge of international media landscapes and evolve their expertise in global media planning and strategic consultancy. It is the perfect opportunity for an ambitious Account Manager or an Account Director looking for a new challenge in an integrated client / agency role, where the right candidate will have ownership of projects and the capacity to be involved in proactive asks and forward thinking.

You will work as part of the Booking.com team reporting into the Global Business Director.

Responsibilities

• Engage with local market planning experts to brief and support cross channel campaign planning across key EU/AU markets including UK, DE, FR and AU.
• Ensure cross channel plans have a clear, consistent rationale and are aligned to global strategy
• Collaborate with local planning leads to design impactful, digitally focused paid media campaigns in each market
• Manage and support the development of the junior talent in the team
• Build a strong knowledgebase and understanding of the client’s business and marketplace
• Coordinate/manage local market and regional media partner briefing process
• Act as an expert voice during client facing planning meetings on local market media landscapes (potential partners, channel effectiveness, measurement, and testing)
• Problem solve local market challenges with confidence and present high-quality solutions to clients
• Build strong relationships with local and internal Mindshare teams to ensure markets are delivering key actions across the account
• Work with local markets to improve planning and reporting practices on an on-going basis
• Lead implementation process of regional campaigns, working closely with external agencies to deliver executional excellence.
• Integrate planning & media Strategy knowledge and expertise into operational practices across the account.
• Lead in the collation of competitor, market, and media activity to provide insightful updates to the clients and team
• Keep abreast of EMEA media channel developments, identifying new channels and test opportunities for upcoming campaigns in collaboration with Global Digital Team.

Skills and Experience

• Positive, enthusiastic with a can-do attitude
• Inquisitive and happy to question the status quo
• Open and consultative approach with colleagues and clients
• A team player who is interested in and excited to learn more about the world of global media and the travel industry
• Comfortable with the use of Excel spreadsheets (advance user is a plus but not a prerequisite)
• Ability to communicate succinctly in all directions
• Calm approach to managing urgent deadlines
• Enthusiasm and interest to go beyond the task – to find the insight in the data, or to identify a time-saver in a current process
• A desire to learn and to be involved in numerous workstreams
• Proactive nature with strong self-motivation

Essential Criteria

• Substantial experience in media planning with a solid grasp of the traditional and digital media landscape
• Ability to demonstrate experience of campaign planning from brief to implementation either in a local market or global role
• Inquisitive and eager to learn and develop as a cross-channel planner
• Show an active interest and maintain knowledge of digital/video advertising solutions
• Demonstrates a high degree of accuracy and numeracy in the analysis and manipulation of data
• Understands and uses methods for checking work to ensure accuracy and confidence in numbers
• Excellent organisational skills with excellent written, verbal, analytical and numerical skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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