Executive, Ad Ops

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1570 - Ad Operations Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary and Impact

As an Ad Operations Executive, you will be instrumental in upholding best practice trafficking processes and ensuring adherence to WPP650's leading-edge methods in client setup and campaign delivery. You will manage the smooth implementation, trafficking, and administration of all online advertising campaigns, ensuring on-time delivery of compliant creatives and accurate tracking for campaign objectives. This role requires expertise in ad serving technologies, troubleshooting delivery issues, and providing essential technical support to internal and client teams, ultimately ensuring operational excellence and contributing to the success and continuous innovation of WPP650's digital advertising services.

Reporting Structure: Reports to Ad Operations Account Manager.

Key Responsibilities

Campaign Management & Implementation

• Ensure that Ad Ops best practice and frameworks are adhered to and demonstrate continued evolution.

• Ensure adherence to WPP650 best practice methods in client setup and trafficking, meeting all Client deadlines.
• Manage the smooth implementation, trafficking, and administration of all online advertising campaigns.
• Ensure the on-time delivery of compliant creative materials respecting both publisher specifications and brand policies.
• Implement appropriate tracking for all stakeholders to measure and achieve campaign objectives accurately.
• Ensure proficient implementation of ad serving, web analytics UTM’s and Taxonomies,
• Manage campaign implementations in DCM or other designated third-party ad-servers.
• Oversee the implementation, trafficking, and maintenance of campaigns within third-party ad-servers/systems, including creative and campaign testing.

Technical Operations & Troubleshooting

• Address and troubleshoot campaign delivery issues to devise solutions to delivery/performance problems.
• Experience in testing and installing publisher pixels, uploading creatives to meet specifications, and efficiently managing workload, ensuring clarity and communication with all stakeholders.
• Provide technical troubleshooting support to account and client teams, as well as to local teams in other markets, to ensure global standardisation.
• Help to manage the implementation of third-party tracking tools for campaign optimization and reporting and help to coordinate tracking tags implementation onto sites with development teams.
• Aid in pulling ad-server reports and analysing results to enhance campaign performance optimisation.
• Grasp the importance of tracking technologies and its foundational role in Digital operations.
• Stay updated on digital market developments and new technologies, always seeking ways to improve and optimise current processes through appropriate technical solutions.

Client Collaboration & Operational Excellence

• Collaborate with Digital Account Directors/Managers to identify client issues and relay them back to the Client teams for the development of improved tracking strategies.
• Actively manage your workload in alignment with key tasks and objectives.
• Work collaboratively with account team members to resolve media challenges and help identify new opportunities for campaigns.
• Communicate confidently and clearly with the team and other stakeholders.
• Foster a strong understanding and working relationships with other WPP650 departments/services.
• Help to initiate new processes and opportunities to enhance workflow.

Skills and Behaviours:

• Experience with front end web development technologies such as HTML, CSS, javascript.
• Experience and knowledge of 3rd party adserving technology such as Doubleclick, AdFrom, Flashtalking
• Knowledge of Tag Management Systems such as Google Tag Manager
• Good interpersonal skills and the ability to work in a small team.
• Diligence in delivering against pre agreed timescales
• Display a pro-active attitude to learn new things and be positive about taking on new challenges.
• A desire and willingness to get the job done

 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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