Media Planning Director LATAM

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

This is a highly strategic and hands-on leadership role for a visionary Media Planning Director LATAM with a genuine passion for the tech industry. You will oversee and orchestrate the entire media planning and activation operation for a key tech client across 14+ markets in LATAM.

The primary impact lies in being an operational architect, standardizing routines, processes, and best practices across the region to ensure consistency and efficiency. You will develop and implement cutting-edge 360-degree strategies (ATL, Digital, e-commerce), build and maintain strong relationships with senior client stakeholders, and lead, influence, and guide large, dispersed regional teams.

Your work will focus on solving complex problems with clear plans, driving significant account growth through operational excellence and strategic foresight, and shaping the future of regional media strategies by leveraging WPP's advanced tools and expertise. This role seeks a strategic "doer" who isn't afraid to get "hands-on" for client "big bets," transforming vision into real, measurable impact across the region.

Skills and Experience:

Education:

• Bachelor's degree in Business Administration, Advertising, Marketing, Communications, or a related field.
• Master's degree or relevant certifications a plus.

Professional Experience:

• 8+ years of progressive experience in media planning and buying, with a significant focus on digital media.
• At least 3 years of proven experience in a leadership role (e.g., Account Director, Group Media Director) directly managing client accounts and teams.
• Extensive and demonstrated experience leading and orchestrating multi-market operations across the LATAM region.
• Proven experience in strategic planning, budget management, and complex media negotiation, particularly at a regional scale.
• Prior regional e-commerce experience is a significant advantage.
• Demonstrated track record of successfully leading, influencing, and developing large, multidisciplinary media teams across different geographical locations.

Technical Skills & Knowledge:

• Languages: Advanced proficiency in English (B2+ level).
• Strategic Media Expertise: Deep understanding and hands-on experience in developing and executing integrated 360-degree media strategies (ATL & Digital) with a strong regional lens.
• Digital Marketing Acumen: In-depth knowledge of the digital ecosystem, including e-commerce platforms, digital branding strategies, performance marketing (SEM, Social, Programmatic, etc.), and advanced performance metrics.
• Analytics & Tools: Proficiency with media planning tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), ad servers, and strong data interpretation skills. Google Analytics 4 (GA4) certification is a strong advantage.

Soft Skills & Competencies:

• Executive Leadership & Influence: Exceptional ability to lead, influence, and motivate large, diverse teams across a broad region towards common goals, even within a matrixed structure.
• Strategic & Operational Thinking: Superior ability to think strategically, identify regional commonalities and opportunities, and translate vision into actionable, standardized operational plans.
• Senior Client & Stakeholder Management: Outstanding interpersonal skills with a proven ability to build and maintain strong, influential, and long-lasting relationships with senior client stakeholders.
• Problem Solver & Hands-On: A proactive and positive approach, eager to get "hands-on" for critical client projects ("big bets"), with a proven ability to solve complex problems with clear, executable plans.
• Communication: Superior assertive communication skills, capable of translating complex technical and media concepts into clear, actionable business language for diverse audiences.
• Negotiation & Persuasion: Strong negotiation and persuasion skills, adept at navigating regional complexities.
• Adaptability & Resilience: Ability to thrive in a fast-paced, dynamic agency environment, manage multiple regional priorities effectively, and drive change.
• Results-Oriented: A relentless drive for achieving client success, regional operational excellence, and agency growth.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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Please read our Privacy Notice for more information on how we process the information you provide.