Account Director, Paid Search

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1805 - Account Director, Paid Search

About Wavemaker

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. 

About the role

As a Paid Search Account Director, you will be responsible for the coordination and delivery of your account(s) across paid search campaigns whilst operating as the main campaign point of contact for your clients.

The role involves managing several Account Executives and Account Managers including your team in the Global Hub, who are a core part of your line management. 

Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class paid search accounts which exceed client’s expectations.

• Oversee, as appropriate, the performance of Account Executives and Account Managers in your team ensuring that you are quality controlling work.
• • Train your team and others across the department. Make sure we continue to develop the departments knowledge & expertise.
  • Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
  • Take responsibility for your UK and Global Hub team’s development and career progression within the agency. Leading by example to motivate and encourage.
  • Motivational people manager leading by example and coaching your team. Provide constructive feedback at every appropriate opportunity.

• You are accountable for your team’s adoption, execution and adherence to Wavemaker Governance and the Wavemaker Way for Paid Search across your clients.
  • Use 3^rd and 1^st party tools and tech effectively across your client set.

• Helping to drive process automation through adoption of scripts and efficient ways of working.
• • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
  • Takes ownership of operations in your team, proactively suggesting ways to resolve and eliminate issues from happening.
  • Lead on application and adherence to all areas of paid search activation finance processes.
  • Foster a good working relationship across all clients & suppliers to direct flawless execution of plans. Builds rapport and become a trusted advisor representing the agency.
  • Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
• • Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
  • Advise internal and external stakeholders around paid search and industry trends, displaying a deep knowledge and also how it impacts client’s businesses.
  • Demonstrate expert knowledge of and monitors the client’s industry and competitive environment to create effective solutions.

• Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational.
• • Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity.
  • Maintain a forward thinking and innovative approach in the development of all paid search activity.
  • Take responsibility & direct paid search performance and your wider team’s deliverables.
• Contributes to the development of strategic revenue and service opportunities.
• • Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, team development, increased utilisation of the Global Hub, and overall progress of clients against the Wavemaker Way for Paid Search.

Skills and Experience 

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Experience line managing people, their development and workload. Ability to lead and manage hybrid teams in different markets.
• Ability to communicate effectively.
• Ability to make the complex, simple. As an Account Director, you need to be an excellent storyteller; taking clients & other stakeholders through solutions to complex problems or opportunities.
• Expert Paid Search knowledge and experience, with up-to-date certifications (Google Ads and Microsoft Ads).
• Excellent knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
• Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.
• Expert Microsoft Office skills which include Excel & PowerPoint.
• Experience in Google Data Studio or similar reporting platforms.
• Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once, and help your team do the same.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
• You have immaculate attention to detail.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please note this is a UK based role and requires individuals to have the right to work in this location 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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