Senior Manager, Paid Media (12 Month FTC)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.  

We’re looking for a Senior Paid Media Manager to lead the planning, activation, and optimisation of high-performing paid social campaigns across a range of clients. In this role, you’ll be responsible for shaping paid social strategy, managing campaign delivery end to end, and driving measurable results against client objectives.

Skills and Experience 

• Being responsible for the day-to-day paid media management of our large portfolio of campaigns
• Mentoring less experienced members of the Paid and Campaign delivery team
• Optimising social campaigns across multiple campaigns across all channels
• Driving ROI and trackable conversions not just to amplify views
• Tracking conversion and pixel implementation
• Explaining paid strategy to clients
• Attending pitches for prospective clients and assisting the client services team in selling paid media services
• Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
• Reporting on campaigns and liaising with account managers to ensure the client is happy with results

Role Requirements:

• 3+ years paid media experience
• In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong analytical skills, with the ability to analyse campaign performance data and make data-driven decisions.
• Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members.
• Proven track record of success in developing and executing effective paid social strategies that drive results for clients
• Experience overseeing and managing large budgets on multiple social campaigns

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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