Data Analyst

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2140 -  Data Analyst

Role Summary and Impact :  

We are seeking a highly motivated and experienced Business Analyst to join the WPP Data and Technology Solutions team. This pivotal role is central to ensuring clarity, efficiency, and scalability across digital operations. You will work together with a Solution Architects, Data Engineers, Data Scientists, and other domain experts globally to define, document, and optimize global data management and business intelligence functions.

You will be responsible for understanding and outlining business requirements that will be used by the interdisciplinary teams, as well as participating in delivery from concept, design, and development to testing.

What will you do :

• Process Assessment & Documentation: Gather, analyse and document existing digital operation, data management and BI processes, identifying manual steps, bottlenecks, and inefficiencies.
• Opportunity Identification: Spot automation opportunities (e.g., RPA, system integrations, workflow optimisation) to enhance efficiency and reduce errors. Help prioritise opportunities by identifying quick wins, dependencies, and delivery complexity, with a strong focus on operational efficiency and user experience.
• Requirements Definition: Document business requirements and turn them into clear and concise functional and technical requirements. Review and analyse the existing gap analysis and work with Scrum Master(s) to translate identified gaps into prioritized user stories and backlog items.
• Impact Modelling: Work with central and local teams to validate business cases. Map the projected "To-Be" state to illustrate efficiency gains (speed/cost) without sacrificing operational and data management quality.
• Knowledge Sharing: Act as a subject matter expert on processes, ensuring alignment and clear communication within the team. Maintain the "Truth" of digital operations. When a process changes or an AI tool is updated, you ensure the documentation reflects the new reality.

Skills and Experience

• Experience as a Business Analyst, Process Improvement Analyst, or related roles on data or platform initiatives.
• Proven experience gathering requirements through workshops, interviews, and documentation review.
• Ability to translate business needs into clear, structured requirements and user stories, features, and epics, and working with product backlogs.
• Ability to contribute to and understand solution architecture concepts, including system integrations, data flows, and technical dependencies.
• Strong analytical, organisational and problem-solving skills to identify inefficiencies and design effective solutions.
• Exceptional written and verbal communication skills in English for documentation and team collaboration.
• Solid understanding of data concepts such as master data, reference data, data quality, and integrations
• Excellent organisational skills with the ability to manage multiple priorities in a dynamic environment.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Experience working in cross-functional, global teams
• Strong stakeholder management and negotiation abilities.

Preferred Qualifications:

• Familiarity with Agile/SCRUM methodologies.
• Experience with project management tools (e.g., Jira) and collaboration platforms (e.g., Miro).
• Experience with process modeling techniques (e.g., BPMN), workflow automation tools (e.g., RPA platforms), or similar.

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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