Associate Director, Entertainment & Sports

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

We are looking for a reflexive and collaborative qualitative researcher to spearhead relevant research activities. The qualitative researcher will be required to propose meaningful project ideas, source adequate human and financial capital, and secure entry into spaces by forging respectful relationships.

This role reports to: Business Head

3 Best Things About The Job

• Most Dynamic Data and Technology Innovation led work environment
• Client centric approach
• Get to work with best clients in the industry
• Part of most exciting innovation hub – Content/ Creative/ Insights/Technology/ Measurement

In Three Months

In this role, your goals will be:

• Work as part of a team to contribute to the Product & Strategy function and streamline operations/ reporting with minimal supervision
• One big win with Insights driving action ability towards Content, Media, Campaign
• Be the qualitative storyteller from the analysis and design analysis in tune with the client’s requirements
• Learnings & Certifications

In Six Months

• Assisted Business team on pitches for new business
• Create customised research/ insights solutions to solve a business challenge
• Independently manage a small team to deliver on client requirements
• Drive meetings and present analysis to the team and clients

In 12 Months

• Emerged as the go-to person both internally and amongst clients for all measurement/insights requirements
• Become proficient is escalation handling and resolve conflicts
• Successfully mastered the art of winning pitches and awards
• Created new data and technology partnerships

 

What Your Day Job Looks Like At

• Fun, Relaxed and highly motivated work environment
• You will be coordinating on deliverables internally and externally
• You will continuously re-invent the insights engine and translate it into more structured outcome.

What You’ll Bring

• Based on client requirements, work with the larger WPP Media team in identifying solutions, evaluate partners, create project plans and manage those projects
• Pro-actively identify opportunities / projects that are relevant and aids client’s business
• Understand client objectives, category/competitive trends for various product categories
• Explore and evaluate external partners on an ongoing basis.
• Innovate on process – automated and manual to achieve operational efficiency and better quality of insights and reports
• Timely and quality execution of existing listening/insight projects with set objectives defined by agency and client
• Tracking time-resource engagement for all projects to ensure timely deliveries
• Consult with client / agency to better reports and make them insightful and value adds for clients with live recommendations
• Understanding of Quantitative and Qualitative research techniques
• Know your tools well – Knowledge on social listening tools, AI integrations
• Understanding of Content & Social platforms
• Strong grasp on technology
• Strong understanding on Content and Culture cohorts
• Understand client objectives, category/competitive trends for various product categories
• Experience with data verification, quality control and analytics.
• Experience presenting deliverables with commentary, verbatim and visualization of data through PowerBI

Minimum Qualifications

• Post Graduate – Management/ Statistics/ Research
• Proven experience as a Qualitative researcher
• Expert knowledge about fitting qualitative stances and methodologies
• Abreast with the latest tools & innovative research methodologies
• Minimum 6 years of relevant experience
• Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory
• Experience in the FMCG/ Banking/ Financial Services industry with marketing and product management portfolios, is advantageous.
• Good research skills, including data process, experienced in applying professional consulting and Research models
• Effective in both verbal and writing when presenting / packaging research deliverables to the clients and public
• Excellent written and verbal skills in English
• Excel in executing in an orderly, organized and structured fashion
• Able to multi-task and have a strong capability to meet demanding timelines and customer expectations.
• Committed to engaging in honest reflexivity
• Enjoy working in fast paced environment with the ability to learn and master new areas quickly
• Excellent PowerPoint Skills

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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