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Supervisor, SEO

New York, United States

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This role is within EssenceMediacom:

Google has consolidated its media agency partnership into WPP Media, building on more than 15 years of world-class digital work delivered by EssenceMediacom.

About the Role

EssenceMediacom is seeking a Supervisor, SEO & Generative Search Optimization, to join the Organic Search team and support the day-to-day strategy, recommendations, and execution of SEO and GSO across a portfolio of Google products and services in the U.S., in partnership with global team members across EMEA and APAC. As search behavior continues to evolve beyond traditional results pages, this role will help strengthen visibility across Google Search, AI-powered search experiences, LLM platforms, and answer engines by improving technical readiness, content authority, entity clarity, and brand representation. In line with MFG’s expectations for Supervisor-level talent, this role is responsible for scaling the “how” and “why” of SEO/GSO through others, maintaining a high standard of team-led delivery, translating complex findings into client-ready narratives, supporting measurement frameworks for emerging AI visibility, and serving as a secondary point of contact for external-facing work.

Key responsibilities include:

  • Develop a strong understanding of Google’s products, business goals, audiences, and search landscape to inform SEO and GSO strategy.
  • Build SEO and GSO strategies grounded in competitive context, keyword/topic/entity research, audience intent, and emerging AI search behaviors.
  • Assess technical, content, and entity signals to develop actionable, client-ready SEO and GSO recommendations aligned with business objectives.
  • Manage implementation workflows for technical and content recommendations, including developer alignment, QA oversight, bug-ticket management, and follow-through on priority fixes.
  • Manage end-to-end technical SEO for site migrations, including pre-launch audit validation, comprehensive redirect mapping, and post-launch performance monitoring to safeguard organic visibility and search authority.
  • Support SEO, GSO, AI, and LLM visibility measurement frameworks, reporting inputs, dashboards, and performance narratives.
  • Support client engagement by co-presenting tactical updates, drafting client communications, and maintaining engagement documentation and roadmaps as a secondary point of contact.
  • Collaborate with cross-functional teams (including SEM, Analytics, and Engineering) and Organic Search Leadership to advance integrated Total Search strategies, scopes of work, and account planning.
  • Drive operational excellence through resource coordination, project management, quality control, and team-led delivery.
  • Coach junior team members, helping them understand the technical and strategic context behind recommendations and build greater autonomy over time.
  • Create or support industry updates, AI Search POVs, GSO frameworks, standardized approaches, process documentation, roadmap updates, and client-ready engagement materials.

The ideal candidate will have:
  • 3+ years of organic search experience (agency preferred), with a proven track record of managing implementation workflows, technical QA, and cross-functional collaboration with SEM, Analytics, and Engineering teams.
  • Deep expertise in SEO fundamentals (technical, content, structured data, entity
    signals) and emerging AI search/LLM trends and their impact on brand discoverability.
  • Strong analytical skills, including experience working with large datasets, maintaining data integrity, and translating insights into KPIs, performance narratives, and optimization decisions.
  • Strong communication and presentation skills, with the ability to translate complex technical/measurement findings into clear business narratives and client-ready documentation.
  • Proven expertise in leading large-scale technical SEO site migrations, with a deep understanding of redirect strategies, architectural health, and risk mitigation to ensure seamless transitions for complex digital environments.
  • Familiarity with industry and productivity tools, including Google Analytics, Google Search Console, Keyword Planner, Lumar, Screaming Frog, and Google Workspace products.
  • Interest in mentoring junior team members and providing clear, actionable feedback that helps others build autonomy and improve quality.
  • A collaborative, proactive, and learning-oriented mindset, with the ability to perform effectively in a dynamic, fast-paced environment and contribute to process improvements, automation, AI Search education, and team initiatives.v
 

What you can expect from MFG and EssenceMediacom:

Our mission is to make advertising more valuable to the world. We do this by bringing together exceptional talent to solve some of the most complex challenges in today’s digital marketing landscape. We look for people whose values reflect our own: genuine, results-focused, daring, and insightful. As an EssenceMediacom employee, you can expect a workplace that invests in your career, cares for you, and creates an environment that is engaging, supportive, and rewarding. We believe these factors help create a workplace where you can be yourself and do outstanding work.

WPP Media and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building teams that represent a wide range of backgrounds, perspectives, and skills. As a global media agency network serving global clients, we believe that greater inclusivity enables stronger collaboration, better ideas, and more impactful work.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

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