Business Analyst, Wurl

Palo Alto, CA

About Wurl, LLC.

At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. Our market-leading technologies for monetization, advertising, and distribution help publishers, streamers, and advertisers maximize revenue, grow Connected TV viewership, and strengthen brand value. At our core, we are innovators focused on driving the streaming industry forward by connecting the right viewers to the right content.

In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), the leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is  a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2021 and 2022; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; Best Publisher Platform by the Digiday Media Awards in 2023; and FAST Innovation of the Year by The VideoTech Innovation Awards in 2022.

Business Analyst - (US, Remote)

We are seeking a highly motivated and detail-oriented Business Analyst to join our team. This hybrid role will have a strong focus on business operations while supporting the financial planning and analysis (FP&A) function. Reporting to the Manager, FP&A, you will play a crucial role in managing cross-functional tasks, from revenue forecasting and budgeting, and dashboard creation to pricing analysis. If you're driven by an insatiable desire to learn, thrive on tackling challenges across diverse business areas, and are ready to make a significant impact from day one—this is your chance to step up and shape the future of CTV with us!

What you'll do:

  • Revenue Reporting and Forecasting: Prepare, analyze, and distribute revenue reports to support strategic decision-making and forecasting. Assist in developing revenue forecasts and budgets, working closely with finance and sales teams to ensure accurate projections.

  • Deal Desk Operations: Support the Deal Desk by reviewing and analyzing sales contracts, terms, and pricing strategies to ensure consistency with company policies and leadership goals.

  • Pricing Analysis: Conduct pricing and margin analysis to help optimize margin and identify opportunities for pricing improvements.

  • Creation and Ideation of Sigma Dashboards: Design, implement, and maintain data dashboards in Sigma to provide actionable insights for business performance and decision-making.

  • Billing Review: Collaborate with accounting to review invoices, reconcile billing discrepancies, and ensure alignment with revenue reports.

  • Sales Compensation: Support the setup and maintenance of sales compensation data and calculators, assist with quarter-end reviews and discrepancy resolution.

  • Ad-Hoc Assignments: Take on ad-hoc analyses and special projects as needed to support business operations and financial planning initiatives.

Qualifications:

  • Experience: 0-2 years of experience in business operations, financial analysis, or a related field. Prior experience in revenue reporting, forecasting, or deal desk operations is a plus. Internship experience can also be valuable.

  • Education: Bachelor’s degree in Finance, Business, Economics, or a related field.

  • Analytical Skills: Strong analytical abilities and attention to detail, with experience using tools such as Excel, Sigma, Tableau, and Salesforce. SQL and Netsuite are a plus.

  • Communication: Excellent communication skills, both written and verbal, to collaborate effectively with cross-functional teams and display confidence in proposals and recommendations.

  • Attention to Detail and Problem Solving: Meticulous in data management, reporting, and analysis to ensure accuracy. Ability to identify challenges and propose solutions in a fast-paced, dynamic environment.

  • Adaptability and Initiative: Eagerness to take on new challenges and responsibilities with minimal supervision. Willingness to manage a diverse set of responsibilities across business operations and finance, demonstrating flexibility and initiative.

 What We Offer

  • Competitive Salary

  • Strong Medical, Dental and Vision Benefits, 90% paid by Wurl 

  • Remote First Policy 

  • Employee Stock Purchase Plan through AppLovin

  • Discretionary Time Off, with a minimum of 4 weeks of time off

  • 13 US Holidays 

  • 401(k) Matching

  • Pre-Tax Savings Plans, HSA & FSA

  • Carrot and Headspace Subscriptions for Family Planning & Mental Wellness

  • OneMedical Subscription for 24/7 Convenient Medical Care

  • Paid Maternity and Parental Leave for All Family Additions

  • Discounted PetPlan

  • $1,000 Work From Home Stipend to Set Up Your Home Office 

Few companies allow you to thrive like you will at Wurl. You will have the opportunity to collaborate with the industry’s brightest minds and most innovative thinkers. You will enjoy ongoing mentorship, team collaboration and you will understand what we mean by ‘human connection”.  You will be proud to say you're a part of the company revolutionizing TV.

 

Wurl provides a competitive total compensation package with a pay for performance rewards approach. Base compensation at Wurl is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical and other benefits.

USA Base Pay Range: CA, NY, WA States
$67,000—$101,000 USD
 
USA Base Pay Range: all other States (excludes CA, NY, WA)
$58,000—$88,000 USD

 

Please read our Global Applicant Privacy Notice to learn more about how Wurl processes your personal information.

 


We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 12, 2024.

Please see the independent bias audit report covering our use of Covey here.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
 
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.
 
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.
 
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Wurl’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.