Sales Development Representative

Join the Market Leader in Electric Power Data and Analytics Solutions

The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.

Be a part of our successful, growing business during international transformation.

Position Summary

As an SDR focused on inbound lead conversion, you will respond to and qualify marketing-generated leads, inbound demo requests, event follow-ups, website inquiries, and other high-intent prospects. You’ll quickly assess fit, understand business needs, create a positive first impression of Yes Energy, and schedule qualified meetings for Account Executives and Account Managers.

You’ll work closely with Marketing, Account Executives, Account Mangers, and the BDR team to ensure every qualified inbound lead receives timely, thoughtful, and professional follow-up. Along the way, you’ll build foundational sales skills, learn the power markets, gain exposure to value-based selling, and develop the experience needed to progress into a BDR role focused on outbound prospecting, account development, and pipeline generation.

Position Details

• Salary range:  $60,000 - $70,000 plus commission; Potential OTE: Up to $82,500 depending on experience
• Location: Boulder, CO 
• Full-time
• Hybrid
• Reporting to: Business Development Representative Manager
  
  

Primary Responsibilities

• Follow up quickly and professionally with marketing-generated inbound leads, demo requests, content downloads, webinar attendees, event leads, and other prospects.
• Qualify inbound interest by understanding each prospect’s role, business priorities, use case, timing, and potential fit for Yes Energy solutions.
• Schedule qualified discovery calls for Account Executives and Account Managers.
• Create a strong first impression of the Yes Energy brand through thoughtful, helpful, and timely communication.
• Partner closely with Account Executives and Account Managers to route qualified opportunities, provide context, and ensure a smooth handoff.
• Work with Marketing to provide feedback on lead quality, campaign performance, common prospect questions, and conversion trends.
• Maintain accurate lead, account, and activity records in Salesforce.
• Learn Yes Energy’s products, target personas, customer use cases, and the fundamentals of power markets.
• Develop strong sales habits, including discovery, qualification, objection handling, follow-up, prioritization, and professional communication.
• Build the skills and industry knowledge needed to move into a BDR role with broader outbound and account-based prospecting responsibilities.

What Success Looks Like

In this role, success means converting inbound demand into high-quality AE meetings. You will be measured by your ability to:

• Respond quickly to inbound leads.
• Convert qualified marketing-generated leads into scheduled AE meetings.
• Create clean, complete Salesforce records and handoffs.
• Represent Yes Energy professionally and credibly with prospects.
• Learn the business, products, personas, and market quickly.
• Demonstrate readiness to progress into a BDR role.

You’ll Thrive in This Role If You Are

• Curious, coachable, and excited to build a career in B2B SaaS sales.
• Energized by talking to prospects and helping them find the right next step.
• Highly organized and able to manage a steady flow of inbound leads.
• Comfortable asking thoughtful questions and listening carefully.
• Motivated by clear goals, feedback, and measurable improvement.
• Interested in energy, data, markets, analytics, or complex industries.
• Excited by the opportunity to grow into a BDR role and take on more strategic outbound prospecting over time.

Minimum Qualifications

• 0–2 years of experience in sales, customer service, recruiting, marketing, business development, or another customer-facing role.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and follow up consistently.
• High attention to detail and strong organizational skills.
• Interest in building a career in SaaS sales.
• Comfortable learning new tools, systems, and technical concepts.

Key Competencies & Preferred Qualifications

• Experience using Salesforce or another CRM.
• Internship or professional experience in SaaS, technology, energy, data, financial markets, or analytics.
• Prior experience qualifying leads, setting meetings, or working with customers.
• Familiarity with sales engagement tools, marketing automation platforms, or lead routing processes.
• Interest in the electric power industry and a desire to develop industry expertise.
• Effective Communication: Ability to deliver clear, concise information and listen actively to prospect needs.
• Stakeholder Focus: Skilled at identifying stakeholder problems and managing expectations with empathy and responsiveness.
• Sales Execution: Ability to initiate customer interactions and lead discovery conversations that uncover high-potential leads.
• Prioritization & Time Management: Discipline to balance competing demands and manage workload to meet deadlines.
• Energy Industry Knowledge: Foundational understanding of energy markets or a strong desire to learn the power landscape.
• CRM Proficiency: Experience using Salesforce.com for lead management and tracking is preferred.
• Team Focused: A collaborative approach to working with small teams on projects that impact business success.

At Yes Energy, we value connecting directly with candidates. We kindly ask that third-party recruiters and agencies not submit resumes, as we are not open to external recruiting partnerships.

ABOUT YES ENERGY

Overview

Yes Energy delivers real-time market data and electric power trading decision solutions.  Over 1,000 market participants use Yes Energy solutions daily.  The business is a leader in all aspects of information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers.  Yes Energy has a team of over 350 amazing professionals in Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand, Tokyo, Japan; and Bucharest, Romania.

Culture

Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen, learn, and develop our solutions in line with their needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too.

Around the office, our culture is driven by some pretty fundamental values that we’re proud of:

• We love innovation and solving tough challenges;
• We are “high standards people” who combine passion and pride with hard work and rewards of all kinds-- in an ethic that is consistent across the company;
• We’re team-focused with a flat hierarchy-- we work in small teams on well-defined projects that directly impact the success of the business;
• We play to the strengths and experience of each person while each of us also works along a continuum of roles adjacent to our focus area.  This presents the challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways; 
• We are constantly growing. Professional development happens every day and every year.

Compensation and Benefits

We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.

At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.